Name: Smart Cow Marketing
Price range: $$$

Video content strategy that will help with your inbound marketing

Watch: How video can help with SEO

08/18/202203/04/2022 by scmarketing

Creating relevant video content for your brand isn’t just about social media and making your channel stand out. Video should be part of your marketing plan to help with search engine optimisation (SEO).

Watch our video – Can video help with SEO – to find out more about how video content can help your boost SEO.

Here’s a summary of some of our tips for creating video for your business:

Accounts on channels such as Vidyard, Vimeo and YouTube all help with your rankings in search.
Think about the name of your video file and its title when you upload to the video channels as it should contain keywords.
On YouTube you can add an SRT file to enable you to add subtitles and closed captions rather than burn them onto the video file. This can help with long term Search Engine Optimisation or SEOwithin the YouTube channel.
Create videos efficiently, simply and at no extra cost all on your mobile phone.
If you are shooting the video yourself it is useful to write a script so that you incorporate your keywords which are important for SEO.
Repurpose content from your blogs and make short and snappy videos upload these to your website as this is known to engage well with visitors.

Ultimately, video is another way to help get your business seen online. It’s not to be scared of, just think of it as content, it just happens to be in a very visual form rather than that of a blog It creates stand out on social media channels and the potential for more shares to extend reach. If you have a business listing on Google My Business, add your video there too as well as to a YouTube channel, Video, also keeps website visitors engaged. All of this helps support long term SEO.

SEO Croydon

As a digital marketing agency in Croydon, we offer local businesses digital marketing services and online marketing advice on SEO Services and content marketing to help increase presence in search engine results pages (SERPs).

Talk to us about your business goals and how a tailored SEO campaign can help your marketing strategy.

How to generate more leads from your website

04/19/202302/14/2022 by scmarketing

You want your business to grow but you need more leads to nurture. So, we’ve gathered our tips to help you generate more leads from your website.

1. Have you identified your target market?

The first thing to do is make sure that the people who are visiting your website are coming back to it intentionally, rather than by accident or through a referral from an online search engine. The more targeted the visitors are, the more leads you will generate. The easiest way to achieve this for local businesses is to use Google Analytics.

Start by analysing your traffic using the website analytics tool built into Google Analytics. You can extract all kinds of useful information about your visitors, including their demographics and the types of pages they are spending time on most. This will help you to identify your target market, both in terms of who they are and what kind of information they are interested in.

Depending on the industry you are operating in, this might be highly specific or more general.

2. Get your message across in the headline

The headline on any page of content is very important, but it’s even more important when you are trying to encourage people to complete a form or download an asset from your website. The headline needs to be engaging and, most importantly, it needs to give people a reason to take action and part with their contact details.

3. Optimise your website for Google's search engine

Once you have identified your target market and created some content that is targeted towards your audience, you will want this information to appear as high up in the search results as possible, giving more opportunity that your website will be clicked through from the search engine.

In order for this to happen, your website needs to be search engine optimised. This is a process whereby you change the coding on certain parts of your website so that it meets Google’s criteria for including in its index and returning in results when people search for information related to your industry.

Some things you can do include:

Completing H1 and H2 titles on pages
Completing the meta title and description
Adding Alt descriptions to images
Naming URLs with keywords so it’s really clear for a search engine to know what’s on the webpage

Add internal links throughout your website to ease navigation.

4. Integrate your website with social media

Once you have created the content on your website, you are going to need people to see it. A great way of achieving this is by integrating different social media platforms into your website design. This includes links to Facebook pages or YouTube videos that allow customers to get more information on a particular subject, or to share a piece of content with their friends and followers.

5. Make it easy for customers to find what they need

Your website should be an information resource for your target market, not just a place where people sign up to download assets from you. In order for this to happen, you need to make sure that your website is easy to navigate.

Your homepage should have a clear hierarchy that makes it easy for people to find the information they want – even if they don’t use search engines to navigate from page to page, instead clicking from one part of the website to another.

6. Use imagery to bring your website to life

Finally – we’ve made sure that our content is targeted towards the right people. We now need to make it engaging and interesting. A great way of achieving this is by adding eye-catching imagery to the design of your website, creating a holistic look and feel enhances your brand identity. Your website should make people feel excited about engaging with you, which is why high quality imagery is so important.

Web design Croydon

We create professionally designed websites that offer visitors a simple way of finding out more about your business and how you can help them.

Find out more about our web design services in Croydon.

Improving email open rates

08/18/202202/14/2022 by scmarketing

There’s over 306 billion business and consumer emails sent and received each day and that’s likely to rise to over 376 billion per day by the end of 2025.

So, with constant stream of emails to an inbox, how can your email about your products and services cut through the noise?

Whilst there’s no quick fix, it’s worth remembering that the subject line is the first thing that your recipient will see. So, what would make you open an email?

Whilst the content of your email needs to shine and be relevant to the recipient for further engagement, spend time on the subject line of your email as you have to get your adudience interested in the first place.

Here’s a round up of some great email subject lines that you can tailor and try in your next email marketing campaign.

Offers and promotions

Be big and bold and indicate the great offer or promotion so people can immediately see what they will miss out on otherwise.

NOW ON: UP to 20% Off
LAST DAY to Get 25% Off
FLASH SALE!
Sign up for just £10 per month

But you can also try intrigue.

Are you taking advantage of this?

Ready for the big reveal?

How can you solve challenges?

Think about your target audience and how your products and services can solve their challenges. Then create a subject line that shows that you understand their issues and you are ready to take care of the problem.

How to improve leads for your business
Engaging with prospects is tough – creating video may be the answer
Struggling with generating fresh content? Download our cheat sheet
New Guide: How to create a blog post
Want to be found in search engines? 10 tips to improve Google rankings

Advocates

Case studies and testimonials you receive are priceless. Use them in your marketing from email campaigns through to social media and on your website to really showcase how you have helped customers and clients. When distributing an email, use statements in your subject line to help entice open rates.

See what our clients are saying
We’ve been named leader in customer services
Our top reviewed products from customers like you

Testing your email campaigns

What’s key is testing your email campaigns to see what works best for your audience. You can try an AvB test which sends a percentage of emails split between two subject lines. After a certain period the email platform will determine which subject line had the best open rate and will send to the remainder of the list.

Email campaign creation

Whilst the subject is a key element of your email campaign, there’s a lot of elements to piece together to create a successful campaign.

From building a list through to personalising content and avoiding spam filters, we’ve created tips for setting up your email campaign in an earlier blog.

Email marketing agency Croydon

Smart Cow Marketing can create effective email marketing campaigns for your business, get in touch, and find out how Smart Cow Digital Marketing can transform your business.