An interesting report has been shared by YouTube which looks at some fascinating trends of 2020.
As COVID-19 impacts our lives with many working and socialising remotely, the video sharing platform’s insights reveal how people are consuming digital media and what’s of interest.
Key stats from the report revealed that 70% of people used YouTube to watch online replacements of live events. While 47% agree that this year, online videos helped them cope through a problem in their life.
From a marketing perspective this is incredibly important to know that half are consuming online videos that provide them with solutions for challenges they face.
We often talk about the importance of answering your target audiences’ questions and concerns in your content marketing. This just validates it further that your content marketing strategy in 2021 should not only encompass insight led informative written information, but that you should bring it to life with video supporting material to help engagement further.
You can watch the YouTube Culture and Trends report here.
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