The networking social media platform has launched LinkedIn Product Pages for companies to showcase their products to LinkedIn’s audience of over 722million professionals.
This specific tab is available on a company LinkedIn page to help businesses highlight key products to followers with the aim of helping to build brand awareness. This in turn will help to generate leads for your business.
The function also allows for videos, images as well as the ability to highlight user testimonials and include a bold call to action to request a demo.
A clever aspect of the Product Pages is the capability to drill down to your target audience by specifying job roles so that your product is relevant to those viewing.
Grow your business with LinkedIn
LinkedIn is a business2business (B2B) social channel with networking at its core. It enables you to connect with other professionals, clients, colleagues, prospects and employers. It provides another marketing touchpoint to promote who you are and your business. This all helps your social media manager to build trust and brand awareness.
If your business is not on LinkedIn, then perhaps now is the time to explore it for your business. Do some research to check if it is relevant for your business. If your competitors are on the social media platform then maybe you should set up a company page too.
Our blog on how LinkedIn can help you grow your business has some tips on how to set up your company page.
Social media agency
If you need support from a digital marketing agency in getting your social media channels set up and to run social media campaigns, then get in touch with us for a free consultation.
As part of your marketing strategy, a social media marketing agency such as Smart Cow can assist with your social media strategy optimise your website in the long term to help it be seen in search engine results pages. Based in London, Smart Cow can create a tone of voice for your organic social posts as well as managing paid social campaigns.