If there’s one thing you do differently in 2021, we recommend you add a blog page to your website. For those that have a blog webpage already, then make sure you regularly update what you got.
The reason being is that your website is the centre of your digital world – all external links, such as from your social media channels, point potential leads back to your website. So, having a blog is a great page for you to add fresh content too. And, it’s this content which holds the secret to optimising your website in search engines results pages.
A blog provides a place to add timely news items about new products or services but most importantly a place to offer advice to answer the challenges faced by your potential customers. This is what your leads are really interested in. As you add this content to your website think about what people will be searching for in search engines, such as Google, as this will form the basis of your keywords research and what you will look to include moving forward. Read more about keywords here.
Engaging blog content
You have less than 15 seconds to engage visitors and give them the information they want before they will bounce right off your website. So, make sure that the topics you choose are of interest to your target audience. Offering a free template to download or an ebook is another attractive offer.
Remember that a blog is about being informative and about your brand becoming a thought leader in its field.
Cover topics which highlight your expertise. A case study is a great way to illustrate this.
Keep content clear and concise.
The aim is to add value to help people solve a very specific problem.
Write blogs that answer their questions. The goal is to optimise that post to appear in related searches by including keywords.
Without regular, new and relevant content your website is less engaging. Your target audience is less likely to stay on your website or revisit in the future.
There’s also some backend tactics to get used to when you upload a blog. Make sure you add a meta description, image alt tag and H1 headings for starters. Get into that routine and you’re really helping with ongoing search engine optimisation. Read more about SEO and why you should consider it here.
Link building
Once you have posted your blog live then repurpose the content to create loads of social media posts. Remember to add the link to the blog or a relevant page on your website as this helps guide leads back to your website and it’s also highly regarded by search engines.
Free website review
Why not take advantage of our FREE website review so you can kick start the new year with the goal of updating your website to get it truly optimised. Then you can simply concentrate on adding regular blogs to your website to keep it engaging and help to generate leads.
SEO agency Croydon
If you would like to discuss SEO services incorporating content marketing as part of a wider long term digital marketing strategy for your business then book a consultation with us.