With over 1.5 billion websites you need to make your business stand out from the crowd. But how can you do this if you don’t know who your competitors are and what they’re doing?
What do your competitors offer?
Before setting out on any marketing campaign, drawing up a list of key competitors and the services and products they offer is essential. This not only means you know what you’re up against, but it means you can make your offers stand out which in turn will help increase awareness and traffic to your website.
For example, if you think of yourself with a bricks and mortar premises, if you were opening a café you would want to know what competitors nearby are offering so you can introduce something new, or make the decision to offer a loyalty card or perhaps offer different food. Doing this research also helps you understand the type of traffic you might expect into your new shop.
So, back then to the digital world, it’s no different. Who you attract to your website is not just about putting money behind a Pay Per Click advertising campaign, it’s about understanding how you can attract customers to visit your site by clicking on that campaign in the first place. Understanding what your competitors are offering will help.
Although don’t just research your competition. You need to know your target audience, create an online persona, pinpoint your geographic areas and get a core list of keywords and phrases you want to be found for. It comes back to having brand consistency. We’ve talked about these other aspects in our blog and our overview will give you good insight into what goes in to planning your own digital marketing campaign.
Book a Practice Growth Session
If you want some help formulating your marketing campaign, our Practice Growth Sessions are tailored for businesses keen to grow and ready to invest in digital marketing to achieve their goals. It will arm you with the fundamental details for you to be able to implement a campaign to help you grow. You can book a session with us for £95.
Read more tips for building a great website as part of a well targeted digital marketing campaign.
Source: Internet Live Stats