Set up Google My Business

If you’ve been watching our Smart Cow ‘Marketing Minute’ videos, you’ll have seen that our focus over the last few instalments have been optimising your Google My Business Page.

In this video we look at the basic set up of your Google My Business page.

Once your business is verified you will be able to make amends to your listing. To do this log into your Google My Business account and select ‘info’ from the left-hand column. 

Here you can update your business name, locations, area served, opening hours as you did when you set up. In light of the current situation with COVID-19, this is a good one to remember and keep on top of as it allows you to change the details that may be affected such as opening times or contact numbers if you are working remotely.

This means that when a prospect searches for you online they can swiftly see your trading hours and contact information. No need for second clicks to a website or social media account.

You can also set up links for appointments, you can add products and services opening date, business description, photos and much more. Make sure you complete as much as you can. 

There are features here where you can add special hours for holiday periods, or you can mark as closed or even remove the listing completely. 

Make sure that you keep all this information as up to date as you can as it will help with your listing. 

If you’ve missed any of the previous videos in our series, you can catch up here.