There’s a myriad of marketing tactics to reach your audience all with their own levels of speciality, and the list is ever evolving. However, one of the more traditional digital marketing methods, email marketing, is quite often forgotten, yet it offers an effective way of increasing your website traffic.
With around 4 billion email marketing users daily, it still offers a great way to reach your target audience and encourage links back to your website which is ideal for your long-term search engine optimisation (SEO) strategy.
We’ve created an infographic containing five great ways email marketing can help to boost traffic to your website.
Our tips for your next email marketing campaign
Targeting your emails towards people that have already shown interest in your business drives quality leads to your website. Quality leads also mean that this can help to reduce your bounce rate – the percentage of visitors that leave your site without taking action – because they are already interested in your products and services.
Visitors spending more time browsing your website signals to Google that your site is relevant and helps increase your search engine ranking.
However, you do need to make sure that your website landing page is clear, easy to navigate and relevant to the information you had in your email, otherwise you may lose this quality contact.
Personalisation
Personalised subject lines improve email open rates by 26%.
Segmenting your target audience can help ensure that your content is personalised for the appropriate audience.
This strategy increases the chances of driving traffic to your website.
Social media
Add “Share” tags to your emails so that your email recipients can cross-promote your website content. This method can work to improve both website traffic and customer relationships.
It also helps if you add incentives e.g., “Follow us on Twitter to be in with a chance of winning…”
Reviews
Reviews help legitimise your business. Email post-purchase requesting reviews while your product/service is still fresh in their mind. Add a link to the review site to make things easier.
These positive reviews will help your SEO strategy to improve your results in search engine rankings.
Call to action
Your website is the centre of your digital world, everything you do should lead back to it. So, it’s important that you always include a bold Call To Action (CTA) that encourages people to visit your website.
Not only does this help improve website optimisation, it also increases the chances of a sale or enquiry.
Email Marketing Agency
If you feel you need support in getting your email marketing campaign started, get in touch with Smart Cow Marketing to discuss how we can support you.