There’s over 306 billion business and consumer emails sent and received each day and that’s likely to rise to over 376 billion per day by the end of 2025.
So, with constant stream of emails to an inbox, how can your email about your products and services cut through the noise?
Whilst there’s no quick fix, it’s worth remembering that the subject line is the first thing that your recipient will see. So, what would make you open an email?
Whilst the content of your email needs to shine and be relevant to the recipient for further engagement, spend time on the subject line of your email as you have to get your adudience interested in the first place.
Here’s a round up of some great email subject lines that you can tailor and try in your next email marketing campaign.
Offers and promotions
Be big and bold and indicate the great offer or promotion so people can immediately see what they will miss out on otherwise.
- NOW ON: UP to 20% Off
- LAST DAY to Get 25% Off
- FLASH SALE!
- Sign up for just £10 per month
But you can also try intrigue.
- Are you taking advantage of this?
Ready for the big reveal?
How can you solve challenges?
Think about your target audience and how your products and services can solve their challenges. Then create a subject line that shows that you understand their issues and you are ready to take care of the problem.
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Advocates
Case studies and testimonials you receive are priceless. Use them in your marketing from email campaigns through to social media and on your website to really showcase how you have helped customers and clients. When distributing an email, use statements in your subject line to help entice open rates.
- See what our clients are saying
- We’ve been named leader in customer services
- Our top reviewed products from customers like you
Testing your email campaigns
What’s key is testing your email campaigns to see what works best for your audience. You can try an AvB test which sends a percentage of emails split between two subject lines. After a certain period the email platform will determine which subject line had the best open rate and will send to the remainder of the list.
Email campaign creation
Whilst the subject is a key element of your email campaign, there’s a lot of elements to piece together to create a successful campaign.
From building a list through to personalising content and avoiding spam filters, we’ve created tips for setting up your email campaign in an earlier blog.
Email marketing agency Croydon
Smart Cow Marketing can create effective email marketing campaigns for your business, get in touch, and find out how Smart Cow Digital Marketing can transform your business.