Now is a great time to take a look at some of the digital marketing trends that you can tap into to help your business be seen online.
Create and manage your database to greatness
So, a database may not be a marketing trend as such, but it is a key asset for your marketing strategy. If you haven’t already got a database, consider this vital for ongoing personalised communication.
There’s a number of tools that can help with gathering data in an organised way that allows you to manage creating your email marketing database moving forward.
A Customer Relationship Management (CRM) system can help such as Hubspot. However, you need to capture people’s details in the first place so it’s important to have tools such as a pop-up box on your website so that you can ask for web visitors email address in return for receiving something such as a regular newsletter.
Think about what may entice people to part with their email address such as creating some interesting one-off campaigns for quality content such as an ebook with sector insight relevant to your target audience, or industry specific templates or discount codes.
Video
We’ve said it before, and we’ll most certainly say it again – make sure you incorporate video as part of your marketing plan. The pandemic made sure that video was vital for communication. But even more so for stand out when you are marketing to cut through the noise and be visible on social media.
Once you have web visitors, videos are known to increase engagement which keeps people on your website for longer.
Word of mouth
Let your customers become part of your marketing. Whilst the traditional view of the marketing funnel sees the customer at the end, if you change mindset and envisage a circle with the customer at the centre, then this becomes a very exciting proposition.
Keeping the customer central to all that you do will help them become brand advocates and help to promote your service through word of mouth sharing to their networks on social media.
Improving content
Fresh and regular quality content is so important for search engine optimisation (SEO), but you may sometimes feel overwhelmed at the thought of having to write blogs each week and constant social media or monthly e-newsletters. So, firstly think quality rather than quantity.
Then look back at all the content you have produced over the years. You’ll find that on your website you can look back at historic blogs and repurpose them with up-to-date statistics, new keywords or links to articles.
Not only that but taking existing content and repurposing it for a new podcast, webinar, or blog post can be an efficient way to keep your website relevant in search engines.
Digital marketing Croydon
As a digital marketing agency in Croydon, we’re well placed to offer local businesses digital marketing services and online marketing advice relating to local SEO services and content marketing to help increase presence in search engine results pages (SERPs).
Get in touch to chat about your business goals for the year ahead.