With 4 billion daily email users, is it time you considered email marketing as part of your overall strategy to get new clients and engage with prospects?
Here we look at a few tips that can help your email open rate. What’s important to remember is to make your emails personal with engaging and relevant content.
Email content to encourage open rates
- Over 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types (GetResponse, 2020)
- 60% of retail, e-commerce, and consumer goods and services companies are personalising emails based on past purchases (Litmus, 2020)
- 99% of email users check their inbox every day – some check it 20 times a day (OptinMonster, 2020)
Once you take on board some of these email marketing stats, you can begin to get a picture of just how much your prospects and customers use email. So, with usage high, is now the time for your business to tap into this potential market?
If you’re ready to take the plunge, here’s a few tips for your content.
- Keep content relevant, original and regular.
- People are less inclined to read lots of content so nice imagery with bold calls to action can really help the reader navigate and engage well with your content.
- Add video content into your emails.
- Make sure your emails are mobile responsive and all devices considered when you create your email template.
- With many emails received by people daily – what’s the purpose of yours and why should your recipient read it? Remember to be clear in your subject line about the point of your email and don’t forget personalisation is key. Be clear about what you want your readers to do, for example download a report or claim a special offer.
- Try and make sure that any email you distribute points back to your website blog, offer or download. In fact, you can save time by re-purposing your blog content.
The best time to send an email
Once you’ve got the email set up, send it at an optimal time. According to Hubspot the highest click-to-open rates for an email are 10am midweek. For B2B clients, we would also suggest Tuesday and Thursday mornings as a good option.
Database
Before you can set up any of this you need a n email database. Wherever you have the opportunity to capture email addresses, legitimately, then do so. Build your list and segment it into groups. You must follow GDPR rules and regulations, so always be transparent when you capture an email address, if it’s for your e-newsletter then that’s what you say it’s for. A pop-up box on your website asking for people to sign-up to your e-newsletter is a good way to encourage people.
Email marketing agency Croydon
If you need a helping hand building an email marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign! As email marketing experts in Croydon, we can create your initial email template, write content and distribute to your database.
Other digital marketing tactics we offer include web design and development, SEO services, Pay Per Click (PPC), social media management through to CRM and marketing automation.