Are you looking to grow your business? We know that the top priority for marketing is generating leads using activity such as ads and audience targeting as one of the top ways to drive demand, but before you get to this stage of implementing or refreshing your marketing plan, perhaps it is time to review your future goals and get a plan in place that will attract your target audience.
Being focused with the tactics you use and being targeted to the audience you want to reach is key to business growth.
Attracting and retaining business
Attracting leads and retaining clients is imperative to your business growth plan. So, how do you obtain leads in the first instance?
Essentially there are 4 stages to win new clients. In a nutshell, here’s the path to gaining leads and ongoing client retention:
- Attract people who are unaware of your business but have the attributes you suspect will be interested in your product or services.
- Engage with these leads to see if they are a good prospect that you can help and do business with.
- Convert these leads to clients.
- Deliver a good service on an ongoing basis by providing regular insights that will help your clients. Not only is this about sharing regular emails, social media or blogs, it’s also about regular calls to impart knowledge and help your client overcome any business challenges.
Gaining a clearer understanding of where your business is right now in terms of lead generation will help you to create a tailored marketing plan that’s right for your business.
Complete our Business Growth Scorecard for your personalised results.
Book a free consultation
Once you’ve taken a moment to review the results of the scorecard you may be keen to understand how inbound marketing can help to grow your business. Get in touch as we can provide feedback and we can advise on the types of digital marketing tactics suited to your goals and business.
Our Free consultation should be between 15 and 30 minutes. The goal is to provide you with thoughts on how to start an effective marketing campaign and for us both to see if it would benefit your firm. No obligation at all, we just want the best for you.