Email marketing may feel as though it is being replaced by social media as a marketing channel, but if you want a better Return on Investment (ROI) email marketing is far superior. We have found that 72% of people prefer content through emails, and it is 40 times more effective in gaining new clients, than social.
Here is a step-by-step guide to boost your email campaigns:
1. Optimal emailing time
We have investigated the best times to get sending. According to Hubspot the highest click-to-open rates are 10am midweek, we think Tuesday and Thursday’s being a good option. Although, if you’re targeting entrepreneurs and executives Hubspot suggests the best time based on open and click rates is on Saturday at 10 AM.
Split testing, also known as A/B testing, is an effective way of figuring out what days you should be sending emails. Send out groups of emails on different days and compare performance, with the best performing group giving you an indication of when clients are willing to receive emails.
2. Catchy headlines
Once you optimise the chances of a recipient seeing your email you need them to want to read your email. Make the subject line short and snappy with an enticing motivator to open it.
3. Keep content relevant and original
Keep content relevant, original and regular, a great way to do this is with regular email newsletters to send to the email addresses on your database.
Also, once the recipient clicks on your email you need to get to the point quickly. What is the main message of this email?
Maybe it is an interesting business update. Perhaps you have an offer they should know about. It can also serve as a reminder about what your business does and what you can do for them.
Try and make sure that any email you distribute points back to a blog post on your website. In fact, you can save time by re-purposing content based on the many blogs you have already created.
4. Watch your tone
Keep to a genuine and authentic tone of voice. Do not be overly salesy and avoid spamming, this means steering clear of keywords that get caught by spam filters such as ‘Free’ and ‘Buy’. Personalised emails increase the likelihood of emails being opened, as they stand out due to being tailored to the recipient in comparison to automated emails.
5. Calls to Action
Finally, let the recipient know what to do next. Add a link to your website and a phone number to call. Perhaps there is a form to fill or a resource to download.
Email marketing agency London
If you need a helping hand building an email marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign! As email marketing experts in Croydon, we can create your initial email template, write content and distribute to your database.
Other digital marketing tactics we offer include web design and development, SEO, Pay Per Click (PPC), social media management through to CRM and marketing automation.