At Smart Cow Marketing, we have plenty of free resources which can help you improve your lead generation including our guide; ‘The 30 Greatest Lead Generation Tips, Tricks and Ideas’.
In this blog we sum up a few tips to help you generate more leads!
Email marketing is key to being noticed. In our free guide we explore how to keep your email subscribers happy and interested in your content. Sending valuable offers such as enewsletters, discounts, educational content, or business updates, will keep your business front of their mind.
Go a step further by adding in tools for people to share the email you distributed. A simple ‘Forward to a Friend’, or a link to your social media platforms will encourage people to pass on the message!
PPC can help promote your business through paying for boosted adverts for example Google ads. These ads pop up when someone types into a search engine and relevant results are returned with ads showing at the top of the results.
These ads target the audience you want and make for an easy way to track your investment. Also, you only pay when someone clicks on the advert link which makes it easy to control your budget.
Make sure to keep your adverts simple, concise, and relevant. Ensure that the landing page gives clear instructions as what the prospective client should do next. This can be anything from; a number to call, a form to fill out, a call to action button, or a bit more information about your business’s products or services. An effective landing page will increase the conversion rate.
Improved SEO will make it easier for your website to be found in web searches by people showing interest in your products. Search engines boost websites with original and consistent content. They analyse keywords on your website and align them to target audiences based on their search behaviour. That’s why it’s important that keyword research is conducted as part of your SEO strategy.
Digital marketing, Croydon
With everything digital marketing out the way, it is important to remember your website is the main focus. It is where all these leads come back to, therefore making sure your website is easy to navigate, engaging, and professional could make the difference between a prospect staying a prospect or becoming a client.
If you are looking to develop your business and gain more cliental, get in touch with our digital marketing team for a free consultation where we review your challenges and help you execute your goals.