Pay Per Click (PPC) is online advertising which offers a very targeted way to reach your audience. Advertisers pay when someone clicks on an advert that they have running.
The most common form of PPC that advertisers use is paid search such as Google Adwords. This means that the ads will appear in relation to a relevant search typed into a search engine to find products or services.
While Google Adwords is the most popular, you can of course also run PPC campaigns on other search engines such as Bing as well as social channels like Facebook, Instagram or LinkedIn.
Here’s a few tips for setting up your next Google Ads campaign.
- For your Google ad search campaigns, create more than one expanded text ad so that the best ad can be found.
- Create responsive search ads as well as text ads. This enables Google technology to create the best combination of title and text into the ad based on which is performing well.
- Think of targeted keywords that you want to be found for in search and add these to your ads. Utilise the ‘ad strength’ guide when you create your ads to make sure that headlines and descriptions are rated ‘good’.
- Ad extensions provide someone searching with extra information about your business under the main ad. The extensions only show for the ads in the top 3-4 positions and they really help standout. Ad extensions can include maps highlighting business location, product information or pricing.
- Be found with remarketing. Remarketing is another way of getting you found online. Ads can show when clients are searching for your business on Google which really reinforces your brand message.
- Google display ads also offer a way to reach a wide number of people. These ads show across over 2 million sites, videos or apps – part of a Google Display Network. Ads will appear based on online activity.
- Unlike a traditional advertising campaign, you can continually change online ads to reflect analysis. For instance, with Google Ads you can review regular recommendations for tailoring your ads even further. This means you can add and remove keywords or negative keywords, change the content of ads or snippets to help optimise performance.
Google AdWords certified
Each year at Smart Cow Marketing we ensure that we are Google AdWords certified. We are now a Google Certified Partner and the only Google AdWords Partner in Croydon.
While gaining the AdWords certification qualification year on year highlights our in-depth knowledge and expertise on the fundamentals of setting up and managing successful AdWords campaigns, being a Partner shows that Google trusts us even more with the support we offer clients.
PPC agency Croydon
If you need a boost in search engine results pages (serps) or want to specifically target an audience segment then Pay Per Click advertising (PPC) can help your firm be found and to stand out in local search results against your competitors.
With many digital marketing tactics whether social media, new website design, search engine optimisation (SEO) or PPC management, we can help guide your online marketing.
We can provide a tailored digital marketing strategy for your business needs. Book a free consultation.