LinkedIn, the social media platform that allows you to build and engage your professional network, has launched a comprehensive guide to LinkedIn for businesses.
With over 30 million companies on LinkedIn and 675 million users, LinkedIn offers an influential social media platform for businesses to increase brand awareness with an interested audience.
If you are a business that regularly engages on LinkedIn or you are looking to grow your network and enhance your lead generation strategy, this guide will help you get the most from the social media channel.
The guide includes advice on how to tell your brand’s story on LinkedIn. It offers social media management tips, community management advice, information on paid social and ways on how you can drive business forward with your LinkedIn page.
Understand your audience
What’s key with using LinkedIn for your business, as with any marketing activity you embark on, it’s crucial that you know your target audience. This way you can create content that is relevant for them and ensures that your messaging will be of interest and ultimately lead to engagement.
When using LinkedIn, it’s important to remember that it is a business focussed channel and to keep content tailored with this in mind. Thinking about how your business services or products will help your target audience will really help engagement and generation of quality leads.
Now that many more people are working remotely and virtual events are the fashion for now, and probably for the foreseeable future, linking in with prospects is much more prevalent and somewhat expected.
But you also need to remember that your employees are also on LinkedIn so encouraging them to share and like company content will help extend your reach. As the LinkedIn guide says: ‘your employees are your greatest asset and typically have 10x the reach of your LinkedIn page.’
Keep content fresh
As we’ve mentioned before in our blog, by tailoring your content to your audience not only will this help position you as a thought leader in your field but also builds brand awareness and trust. But it’s not just about talking about your own products and services.
The LinkedIn guide reminds readers to ‘mix up content’ and encourages platform users to follow a ‘4-1-1 rule.’ If you share one piece of content about your company/brand, then share ‘an update from another source and four pieces of content by others.’ This could be an interesting article from a publication, or a new report just launched. All of which should be relevant to your target audience and be from a credible source that has similar values to your brand or is perhaps a client, supplier or partner.
Social media agency
If you’ve been embarking on more digital marketing, including social media for your business, but need some guidance or support, we’re a social media agency in Croydon working with local businesses including accounting firms. We work closely with companies on their online lead generation which includes social media strategies.
So, if you’re looking to improve your social media presence as part of your overall marketing strategy book a FREE consultation with us. Let’s see what marketing avenues and social networks are right for your business and which tactics can help you reach potential clients and achieve business growth. Set up a time for a chat and let’s see if there’s anything we can do to support you with a social media campaign or other digital marketing services.