Building trust is essential for lead generation. A huge part of building trust with potential clients is through the type of content you create and publish on your website and other digital channels.
Your content marketing strategy will encompass blogs for your website and social media posts through to email campaigns and Pay Per Click (PPC) advertising. It is your chance to build brand awareness and through regular unique content, start to build trust as leads begin to familiarise themselves with your products and services.
Content marketing plan
When it comes to content, it is important to develop a schedule, this will make sure you are uploading blog posts, distributing email newsletters or sharing updates on social media on a regular basis with a constant stream of new and relevant content.
The more you share, the more people will see what you have to offer and the more likely they will remember it. However, you don’t want to bombard potential customers with information. There needs to be a healthy balance.
In your blogs, you can cover topics which showcase your expertise in specific areas while keeping content clear and concise. Remember do not be afraid to give away information for free, this is a great technique to bring people in. So, create tips and advice articles, publish case studies, offer fact sheets or ebook downloads.
Content has to add value and help people solve a very specific problem. That’s why we always recommend creating an online persona of your target audience and that you always consider solving their challenges with your products and services.
Write blogs that answer their questions. The goal is to optimise that post to appear in related searches by including keywords.
Marketing your business, whether an accounting practice, construction firm or retail environment, needs to establish trust with your target audience. The way you do that is by providing value and repetition through creating content that is unique, timely and frequent.
SEO
Improving Search Engine Optimisation / SEO is key to improving your ranking in search engines helping to get your company seen online. Your content is part of this strategy. Prospective clients type in keywords relating to your business, so the more you include specific keywords throughout your content will help your SEO.
Digital marketing Croydon
If your company is based in South London, Croydon and surrounding areas get in touch to receive advice on creating a digital marketing campaign that’s tailored to your business. We can provide support on content for websites, social media, Pay Per Click campaigns through to emails.
Blogs to check out:
- 8 Tips to Improve Marketing for Accountants in London
- Why Blog?
- Why you should work on your content marketing strategy
We work with a range of clients including accountants and accounting firms providing professional digital marketing services including content marketing for accountants.