In the last couple of months, we’ve placed a focus on the importance of maintaining presence online during this time of uncertainty and change. The reason being is as we move into the easing of lockdown and ongoing gentle reintroduction of getting back to ‘normal’, firms that have maintained visibility from the start will have kept their existing clients informed, helped to build awareness with prospects and potentially gained warm leads.
But, if you haven’t been able to keep up your marketing activity whether social media marketing or regular blogs, distributing email marketing or running a google ads campaign, it’s not too late to start. But, now is the crucial time to work on your content marketing plan.
Ramp up marketing activity
With the easing of lockdown gradually taking place, more people are returning to work as non-essential shops will begin to open, sports will start to return (albeit behind closed doors), people are beginning to step out of hibernation so to speak. But throughout this time, potential customers have been looking and listening to what’s out there, ready to jump at opportunities that they have put on hold.
For those of you who have continued digital marketing for your business, carry on and ramp it up. Perhaps explore other avenues to extend reach further such as creating an ebook of your core products or services with tips and advice, or send out that email that you’ve put on hold and create that video to share on social media.
Content marketing tips with SEO at the core
If you fall into the camp of not being able to do any content marketing during this time, then pick up your digital marketing plan now, it’s not too late.
Here’s our top SEO tips on what you could do as part of your online marketing strategy to help give your visibility in search engine rankings a boost. But note this is a long-term strategy so once you start, you need to continue working on SEO to reap the benefits when we truly are back to ‘normal’.
1. Be targeted
Review your website, especially your homepage. Are you telling your target audience exactly what they want to hear about when they reach your website? A little market research can help you hone your messaging.
2. Be relevant
Refresh any out of date content throughout your website. In the back of your mind always think about what your target audience searches for online and make sure you include those keywords in content. But make sure it fits. Search engines know when you’ve just added words for the sake of it.
3. Fix broken links on your website
This can impact your search rankings so make sure all links are working. And, add more where necessary to help ease of navigation.
4. Calls to action
Add eye catching buttons with calls to action that will encourage engagement and ‘action’.
5. Now write some blogs!
Regularly uploading content relevant to your target audience is a great way to keep content on your website fresh and search engines interested! Search engines want to return the best results to someone searching, so it has to be relevant.
6. Share on social media
If you already have social channels but have stopped posting, now is the time to get back to it. Tell people you’ve just added a new blog to your website. Remind people of your core services and products. There’s a lot of activity out there so you need to be in the mix to start to be heard.
This is just a quick summary for those who need to pick up on marketing activity. If you start implementing this now, it will help place you in much better position than waiting until life is ‘back to normal’.
Free resources
We’re a digital marketing and content marketing agency in Croydon and we have the following resources you can draw on if you need any help.
Free website review
Find out how to improve your website’s performance.
Free digital marketing consultation
Our Free Consultation should be between 15 and 30 minutes. The goal is to provide you with thoughts on how to start an effective marketing campaign and for us both to see if it would benefit your firm. No obligation at all, we just want the best for you.