Increasing your online presence in organic search should be the top of any business inbound marketing strategy. If it wasn’t prior to 2020, then now more than ever it should be. As more people are relying on online search to shop, search for services and communicate, a Search Engine Optimisation (SEO) strategy is vital, especially to small businesses and start-ups, to help your website be seen in the noise.
With marketing budgets for print advertising taking a hit due to COVID, many marketers shifted to organic search.
The reason businesses opted for SEO is that it helps a business be seen online and helped maintain presence during the crisis. As many companies had to change business model, such as restaurants turning to takeaway services, if the online world wasn’t already important it became essential compared to a poster in an establishments window. The footfall had moved online therefore SEO provided the capability of helping businesses stand out.
Local search rankings
With three in five (59%) consumers saying they have used more local services during lockdown, the importance of visibility online is crucial. The Deloitte report goes on to say one in three (32%) used new brands, products or services that they hadn’t heard of during the lockdown.
Therefore, it’s clear that having presence online opens up new opportunities with prospects and increased brand awareness. By ensuring content on your website includes relevant local information ensures that you are targeted and can help you improve in local search engine rankings.
Organic search and your website
When people search Google, SEO or local search is a way for businesses being seen by local potential customers. This is where companies that invested in organic search at early lockdown reaped the benefits as an SEO strategy is long-term as you need to keep up refreshing your site with mew, original content and keywords to maintain and increase your rankings in search engine results.
This is because search engines look for triggers such as content on a website that is tailored for the area you’re targeting.
Backlinks from referring domains including your Google My Business listing and your social media networks, help to identify your business as quality and trustworthy for the search engines to return in results pages.
Search Engine Optimisation for increased online presence
The crisis period may have subsided for the moment as businesses are opening and services resuming for most sectors, but now is not the time to draw back from your online presence.
Continued investment in organic search is a cost-effective digital marketing tactic ideal for SME’s to continue to grow their online market share even in these unprecedented times.
Digital marketing and SEO company in Croydon
As an inbound marketing agency, we provide digital and inbound marketing for accountants and local businesses.
Marketing is all about building awareness of your products and services. With approximately 7 touch points needed for a sale or sign up to a service, it’s important to constantly get your message out there to increase brand awareness. That’s where digital marketing can help. From local SEO to blog page and social media engagement, there’s a mix of tactics to get your business out there – you just need to be targeted.
We work closely with local businesses in Croydon providing SEO services. Get in touch for a free consultation to see what digital marketing services are best for your business and how an SEO campaign could prove beneficial for your business.