Safe to say that these past three months were not in any business plan or strategy for 2020. But up and down the country what we’ve seen is how communities have come together as we help family, neighbours and our local businesses.
Croydon, like any other part of the UK, has come together to help the local business community. Social media has been prevalent in spreading messages of care, business support and #shoplocal to help get us through.
Maintaining online presence
At the start of lockdown, we continued to talk about the importance of businesses maintaining online presence for continued brand awareness. Social media was the avenue of choice for many businesses. With the ongoing daily changes, it meant the ability to keep clients and prospects informed of updates quickly and in a timely manner.
We’ve seen local hospitality and retail businesses really have to dig deep and adapt. And adapt they did. From bars and pubs full of customers to changing business model overnight to offer a takeaway service. But what social media has allowed is an army of local followers to keep spreading the word that it’s business as usual as can be at this time.
The local community wants these businesses to thrive as we know that society will come out of hibernation like never before.
Social media has helped us to stay connected, engage and spread the word.
Community connected
In a crisis such as this you often see pop-up businesses as quick-thinking entrepreneurs see a gap and they have the necessary skills to adapt and put out an offering in a super speedy fashion. You also see how community social media handles work out how they can serve the community better with creative social initiatives such as that set up by East Croydon Cool with its #Localslovelocally to encourage the community to support local businesses.
It’s this sense of community that makes us love social media in Croydon all the more. The immediacy of sharing our thoughts about latest business ventures, ordering from them, writing reviews, sharing posts about them online has given a sense of being in this together and support for all.
We’re looking forward to after 4 July to revisit the actual premises of hospitality businesses. What we know through our personal social media experience is that those entrepreneurs who may have had a tough time will be back and as with all the local community we will be looking out for them to help with reviews, word of mouth and sharing on social media channels such as Facebook and Instagram.
Social media marketing agency
If you’ve been looking to take your social media marketing to the next level, why not contact our digital marketing agency in Croydon?
As social media consultants, we can chat through the different social media platforms and digital marketing tactics available as you may find that a mix and match approach is best for your business. On an initial call with you, we’ll get to understand your business goals and your target audience so that we can tailor a digital marketing strategy that will generate leads for your business.
We’re a digital marketing and social media agency based in London and Croydon, book a consultation today.