With studies showing that people have the ability to recall 65% of the visual content they see almost three days later (HubSpot, 2017), we highly recommend business owners everywhere take the time to get to grips with the visual side of content marketing.
Consumers watching a branded video are 28% more likely to buy (Hootsuite), so video content will really enhance your inbound marketing strategy.
6 tips for great video
Here’s a few tips to help you create great video and ways of sharing video that helps increase views and helps Search Engine Optimisation (SEO).
- A simple way to record a video is through a social media app and share from that for your social media marketing. You can also live-stream via Twitter and other channels such as Facebook and Instagram, which have a story function for live feeds. With 100 million hours of video content watched on Facebook daily (Facebook, 2016), using video makes sense.
- To make sure you utilise video across social media channels or on your website, use the video function on your phone for simple and effective images. You’ll find recording on your phone easy for short soundbites to offer your target audience tips and advice. This can even include email marketing campaigns.
- Remember that content is king. It’s not about posting any video, it’s important that your video content is also targeted to your audience, with a relevant script, tagline and a clear call to action for more lead generation.
- If you have a blog on your website with a relevant video, post it at the top of the page as it helps to keep the visitor on your website for longer. This reduces bounce rate and helps SEO.
- Host your video content on YouTube. With over 1.8 billion users on YouTube every month, the business opportunities for using this channel shouldn’t be overlooked.
- Be authentic so that your brand resonates with your target audience.
Get in touch
Talk to us about your digital marketing needs. Our marketing team will help grow your business through online marketing, web design, social media management and more.
We will advise of the best combination of channels and tactics to utilise to make you stand out from the crowd. A digital marketing agency in Croydon, Smart Cow will be glad to answer any questions on the inbound marketing strategy best for you.
Resources
- Content updated from a blog first published, 2nd January 2018 – Tips for using video for social media for business.
- Quality website content that improves business
- YouTube tips for your business