Here’s an overview of the various digital marketing tactics an accountancy firm needs to consider to help their business grow.

Search Engine Optimisation (SEO)

SEO is all about getting high up on the search engine results page. This means making relevant, up to date and unique content for your website. Ensure key words relating to your business are used. Key words might be ‘accountancy’, ‘accountant’, ‘accounting’, ‘finance’, ‘tax return’, “economics”. Another good tip when growing a local business is to add a location of the areas you cover for example Surrey or Croydon. The more content you produce using keywords the more your website is recognised by a search engine meaning your website will make its way up the results pages. A good tip is to stay on top of your website and create fresh content.

Pay Per Click (PPC)

A PPC campaign can significantly improve SEO results. It involves some investment but is sure to pay off. Essentially it is paying to get noticed. PPC allows you to do geographic marketing, as well as tailoring the PPC to match the style of your business. However, accountancy is a competitive sector therefore to increase your chances of the best value for your cost per click, you must also invest a bit of time in reviewing the content on your website and creating a relevant landing page if necessary. The reason being is that these ads are specific, if someone actually clicks on it they want to know straight away the answers, it’s no point spending money on an ad and sending the person through to irrelevant content. We can help you kick start your campaign so that you get the best ROI.

Social Media Marketing

Not everything is down to SEO or PPC, social media channels are also a key communication tool. To ignore the impact of social media will severely limit the number of people you are able to reach out to. Although it can’t hurt to be present across all social media platforms, the two we usually suggest for accountancy firms is Twitter and LinkedIn. LinkedIn has a professional focus while Twitter can spread reach with relevant hashtags.

Email Marketing

Email marketing is still an effective way of gaining and retaining customers. Not only is it a cost-effective but easy and efficient. We can create campaigns fit for accountancy firms and find the best way to get your message out there to the appropriate people. When sending out messages make sure you keep them short and to the point, images are also good at grabbing people’s attention.

Accountants Marketing

To find out more on how Smart Cow can get your accounting firm seen online, get in contact to go through the options for accountants’ marketing.