Gatwick Diamond Business

Are you looking for ways to increase your reach and get more customers? If so, have you considered the power of video content? By creating compelling videos combined with an effective strategy you can effectively engage with potential customers, drive leads and boost sales.

With over 83% of video marketers saying that video helps them generate leads and with an audience that spends 19 hours, on average, a week watching videos online*, embracing video for business growth strategies makes sense to help maximise your company presence online.

From YouTube shorts to social media reels or taking advantage of live-streaming, these are all great ways to connect more effectively with potential customers. But where do you start with knowing what content to create? One tactic coming to the fore is video testimonials, which are known to engage extremely well and help to increase brand awareness.

Video testimonials are powerful because they help build trust with prospects and customers alike. Viewers expect you to say great things about your own business, but when you see and hear another person’s positive experience, it feels more genuine than an advert or social post. Potential clients are clearly more likely to trust the opinions and experiences of their peers than to solely trust what a business says about itself.

Getting testimonials on your website, shared on social or embedded within email is key in helping attract more people to take interest in what your company has to offer. They are a great marketing tool as they can be edited and repurposed for multiple campaigns. They can also be used on third-party websites, or you can add to your Google My Business page, not only capturing the attention of your target audience, but improving your company’s reputation and visibility online whilst boosting brand awareness.