Marketing Minute

Explore the Marketing Minute category for the latest insights from a top Croydon Web Design and Digital Marketing Company. Tailored advice for SME business owners in South London and Surrey to enhance their online presence. Click for expert marketing tips and strategies

Creating a Google My Business Page

Creating a Google My Business page

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Our Smart Cow ‘Marketing Minute’ videos are here to provide you with quick marketing tips for successful online lead generation for your business.   

In our previous video we talked about the benefit of Google My Business. Our advice is that you make sure you have set up your business on this directory before you even think about setting up your social media accounts or creating a website.

This is because Google is one of the most popular search engines so it is essential that you are on it as it’s another way to help prospects find you. It also helps with your ongoing search engine optimisation strategy and improving your online presence.

Watch our latest video where Simon Cripps gives you an overview of how to get started on setting you your Google My Business page.

Create a Google My Business Page

Google My Business set up

  • Log into your Google account that you associate with your business or create an account if you do not already have one.
  • Then go to google.com/business/
  • If you are not already registered, then enter your business name, and follow the steps to enter your business category, your location, areas you serve and then contact telephone and website URL if you have one
  • Select a method to verify your listing and away you go.

That’s your Google My Business page set up in a nutshell.

Watch out for our next set of Marketing Minute videos as we delve into a little more detail as to how you can best optimise your newly set up page.

SEO agency Croydon 

If you need help then give us a call at Smart Cow on 020 3137 1826 or book a free consultation to discuss our SEO services and other digital marketing tools such as social media management, Pay Per Click (PPC), email marketing and CRM – read more about our marketing services.   

 

Why we recommend setting up your Google My Business page

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In our Smart Cow ‘Marketing Minute’ series of videos we provide a snapshot of marketing top tips for online lead generation for your business. 

In this video, Simon Cripps tells us why setting up or optimising your Google My Business page is one of the first things to look at when marketing your business online.  

Get Google My Business

Search Engine Optimisation

If you look at our blog, we’re always shouting about the benefits of Google My Business as part of your Search Engine Optimisation (SEO) strategy. This is about your business rising organically in Search Engine Results Pages (SERPs).

Therefore, having a Google My Business page means your business is detailed on one of the biggest search engines. So, getting this page in place is something you should do before having a domain name, website or social media account.

Remember, this is Google’s directory of business and you need to be on it. 

What Google My Business offers

Essentially, Google My Business is a free tool that lets you manage how your business appears on google search and maps. 

Google My Business shows your business location, contact details and opening hours.

It offers the opportunity to upload and share photos and updates showcasing your products and services.

The directory also offers a place for customers to write reviews about your business. This provides a great place for you to source testimonials for your website and sharing on social. When people search online, they often look for reviews so a recommendation from a happy customer goes a long way to encourage prospects to your website.  

Importantly you can access insights into your search results to help you understand your target audience so you can tailor your ongoing inbound marketing strategy.  

SEO agency Croydon

To get started, go to Google My Business and follow the simple steps to manage your account. If you need help the give us a call at Smart Cow on 020 3137 1826 or book a free consultation to discuss our SEO services and how to improve your organic rankings.  

We can also work with you on your digital marketing strategy including a mix of tactics such as social media management, Pay Per Click (PPC), email marketing and CRM – read more about our marketing services. 

 

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