Pay Per Click or PPC advertising is a form of online paid for marketing. It means you pay a fee each time one of your ads are clicked online. There are many different types and formats to choose from depending on your industry and what you want to achieve through your PPC campaign including the ads you find in search engine results pages.
Google ads appear in relation to a relevant search typed into the search engine to find products or services. While Google Ads are the most popular form of PPC, you can of course also run PPC campaigns on other search engines such as Bing as well as social channels like Facebook, Instagram or LinkedIn.
These paid ads work by having a small ad appearing next to or above organic (unpaid) search results. The idea is that you will only pay when someone clicks on your advert, so the aim is to get potential customers interested in what products or services you are selling which can help them make better decisions about their purchases.
The different types of Google Ads
Search Network campaign allows your ad to appear across Google search partners such as YouTube. So, when someone searches with a relevant keyword on a partner site, not just on Google search, your ad could appear on the other sites too.
Display Network campaign shows visual ads which display in the Google Display Network, including YouTube.
Shopping campaign means that Google uses your website’s product data, instead of a keyword typed into search.
Video campaign displays your business as a video ad displayed on the Google Display Network or YouTube.
App campaign shows you ad on Google Search, YouTube, Google Play, the Google Display Network and other places that display app ads.
Why Google Ads are great for business growth
Google ads offer a really targeted approach to marketing and lead generation. If set up with the right criteria, you will be directly targeting your core audience who are searching for your products and services. Constant monitoring of a Google Ads campaign will allow you to continually tweak the ad with the insights given to really hone the ad content to attract quality leads.
Google AdWords certified
Each year at Smart Cow Marketing we ensure that we are Google AdWords certified. We are now a Google Certified Partner. While gaining the AdWords certification qualification year on year highlights our in-depth knowledge and expertise on the fundamentals of setting up and managing successful AdWords campaigns, being a Partner shows that Google trusts us even more with the support we offer clients.
PPC agency Croydon
Whether you’re looking to promote your services or launch of a new product to your target audience, a Pay Per Click ads agency (PPC) can help your firm be found and to stand out in local search results.