You’ve likely heard of the phrase PPC in relation to marketing but perhaps not really thought much more about it and how it could help your business. So, here’s some insight into PPC or shall we say, Pay Per Click advertising.
What is PPC?
Pay Per Click is online paid advertising which offers a targeted way to reach your audience. It gets its name from the fact that advertisers pay when someone clicks on an advert that they have running.
The most common form of PPC that advertisers use is paid search such as Google Adwords. This means that the ads will appear in relation to a relevant search that someone has conducted to find products or services.
There’s also banner advertising and remarketing where ads will appear on a partner website or follow you around when you’ve visited a company that’s running remarketing ads. These are also referred to as display advertising.
While Google Adwords is the most popular, you can of course also run PPC campaigns on other search engines such as Bing as well as social channels like Facebook or Instagram.
Why use PPC?
There’s a few reasons to consider PPC for your business.
If you need a boost in search engine results pages (serps) to help your search engine optimisation (SEO) or want to specifically target an audience segment then Pay Per Click advertising (PPC) can help your firm be found. It can help your business stand out in local search results against your competitors.
PPC can be very targeted to your specific audience. Just think of all the information you may have shared online about your age, gender, interests and location, all this and more can be used to market to specific people.
Unlike a traditional advertising campaign you can continually change online ads to reflect analysis. For instance, with Google Ads you can review regular recommendations for tailoring your ads even further. This means you can add and remove keywords or negative keywords, change the content of ads or snippets to help optimise performance.
Google Ads tips
- For your Google ad search campaigns, create more than one expanded text ad so that the best ad can be found.
- Create responsive search ads as well as text ads. This enables Google technology to create the best combination of title and text into the ad based on which is performing well.
- Structured snippets allow prospects to see a preview of your services. This helps with standout on the search page.
- Google display ads also offer a way to reach a wide number of people. These ads show across over 2 million sites, videos or apps – part of a Google Display Network. Ads will appear based on online activity.
Google AdWords certified
Each year at Smart Cow Marketing we ensure that we are Google AdWords certified and this year we are now a Google Certified Partner and the only Google AdWords Partner in Croydon.
While gaining the AdWords certification qualification year on year highlights our indepth knowledge and expertise on the fundamentals of setting up and managing successful AdWords campaigns. Being a Partner shows that Google trusts us even more with the support we offer clients.
This is probably one of the most important certifications there is with regards to Search Engine Marketing (SEM) and in particular Pay Per Click advertising. It is an important credential for marketers and one that is not lightly awarded. Receiving a Google AdWords certification means that Smart Cow Marketing continues to be recognised as being experts in digital marketing and PPC.
PPC agency Croydon
With many marketing tactics whether organic or PPC advertising, we can help guide you. We can provide a tailored digital marketing proposal for your business needs. Book a free consultation.