There are so many distractions these days from email through to social media or website pop-ups therefore if you have written a blog on your website how do you get people to stay on your website to read it? Here’s some of our tips for writing engaging blog content for your website to help with Search Engine Optimisation (SEO).
What should you write in a blog?
When you write a blog the first thing you, or your SEO agency, should always think about is who is your target audience. Therefore, thinking of that typical customer or client will help you tailor your content specifically to them. It also helps to make your content engaging and personable.
You then need to write about topics that will help your target audience. Solve their challenges for them. A great way to get ideas for this is to think about the questions that clients ask you. Then that simply becomes the title of your blog. This is a great SEO tactic as it tells search engines exactly what to expect on that page.
Keywords and phrases
We need to mention keywords and phrases – don’t be put off by thinking it’s some kind of jargon. It’s as simple as thinking about what your customers will search for to try and find your products or services. This will help you create a list that you can refer back to when you write about a topic. Check to see if you can add in relevant keywords to help with SEO campaigns.
While we can get technical and look into keyword volume of searches and keyword difficulty score (which Smart Cow can help with), an initial list created manually will also help in the long run.
Get your point across quickly
Once you have your topic and title established then it’s time to get to work with the content. You may find it easier to break your blogs up with subheadings. If you think of these first then you already have the structure of your blog.
With your opening paragraph, you need to get to the point fairly early on. By giving an indication of what is on your blog, this will give more reason for the website visitor to read on to get more of the details.
Blog content
Keeping your reader engaged is the most important thing as this is what keeps people on your website for longer. It also means visitors return and share articles on social media to help attract more people to your website.
Here’s a few tips to consider to help you write engaging content:
- Pose a question to move the content along and in another direction
- Use subheadings to break up content – it’s easier on the eye and makes for a more engaging web page
- Make content topical by tapping into relevant national days
- Reference relevant research and statistics – but don’t forget to reference your source
Call to action
Once you’ve drafted the blog, remember the point of it. Ultimately you want people to do something as a result. So, add a call to action in your final paragraph, for example:
- Download our ebook
- Contact us for more information, email us on…
- Get involved by registering at….
- If you want to attend the networking session, contact…
- Get a free website review
Free resources to help you write your next blog
- Get your website seen with a blog page
- Why you should work on your content marketing strategy
- The Beginner’s Guide to Inbound Marketing ebook
Digital marketing Croydon
We are a Croydon based digital marketing agency offering SEO services including blog writing, keyword research, local SEO, Google Ad campaigns to help improve your online presence and visibility online as your SEO experts.
Get in touch for a consultation or a free website review.