At this time of year many of you will be making business plans for the year ahead. It’s time to look ahead to 2021 with hope. In our series of digital marketing trends blogs we’ll be highlighting some key areas to consider that can help your business attract leads and grow.
Digital technology and ‘agile’ marketing
Digital transformation for businesses has accelerated beyond imagination in 2020. Where possible, businesses have quickly had to move employees to remote working this year. A move that you could never imagine prior to March 2020. This has therefore brought ‘agile’ marketing to the fore. While agile marketing is a specific process, put simply it’s about placing the customer first and identifying opportunities through data analytics and being able to act on the analysis in an ‘agile’ way. Many smaller businesses we work with can take the core principle of this approach for their own business growth strategy.
At a basic level this could mean the ability to test marketing campaigns and act on results such as with a Pay Per Click (PPC) campaign by amending ads, adding or removing keywords. Or with an email marketing campaign conducting an AvB test. However, at the heart of agile marketing should be the understanding of who your customers are that you want for your business and their journey with your firm.
Therefore, when you look to 2021, don’t just think that you need to get on social media because everyone’s talking about online presence and digital technology. Social media may not be right for your business, but a mix and match approach to your digital presence will be. Therefore, getting a marketing strategy in place to kick start 2021 will help your business be flexible for targeting leads that are right for your business.
Personalisation
To be flexible with your marketing, it is vital to contact your prospects in a personalised manner and at a time convenient to them.
This is where understanding your target audience is key. If you haven’t already conducted the exercise to delve into who your core customers are then now is the time to do this. This will ensure that your marketing content in 2021 is tailored to your audience therefore helping to attract the right leads.
Creating an online persona will help you in this process as you will understand the challenges and pain points of your prospects and existing customers so that you create informative blogs, email marketing or social media posts that answer their questions. This will help you build awareness and trust as well as position you as a thought leader in your field.
Video and images
Whether you embraced video content in your marketing plan before lockdown earlier this year, we’re certain you will have touched on this in some way during this year. Whether you joined virtual events with recorded videos or you’re looking more and more at social media and finding yourself drawn to video content, now more than ever video should form part of your content marketing plan.
You can make videos efficiently, simply and at no extra cost on your mobile phone.
Repurpose content from your blogs and make short and snappy videos to bring your blog web page and social media posts to life.
Read our blog on using video for business for tips on setting up videos for your business for some useful dos and don’ts.
We also have some top tips on using images for digital marketing including keeping your website engaging with images and a summary of image sizes for social media platforms including Twitter, Facebook and LinkedIn.
Free digital marketing resources
We’re a digital marketing agency in Croydon and we have the following resources you can draw on during this time. Get in touch with us today to talk through your requirements.
Free website review: Find out how to improve your website’s performance.
Free digital marketing consultation: Our Free consultation should be between 15 and 30 minutes. The goal is to provide you with thoughts on how to start an effective marketing campaign and for us both to see if it would benefit your firm. No obligation at all, we just want the best for you.