Your website is the centre of your digital world. All digital marketing activity should be focussed on pushing traffic back to your website. Your web design therefore should be attractive to your target audience. The aim is to keep your visitors on your website for longer, providing them with the information you know they want to read about.
Improving your web design can help the user experience of your website and therefore in turn generate more quality leads as visitors sign up for newsletters, download ebooks and request a consultation. All this activity helps you to engage down the line with prospects that are interested to hear from you thus making this a successful inbound marketing strategy.
With this in mind, here’s some top tips to help you with your web design to encourage engagement from quality leads.
White space
Don’t just pack your website with reams information. Be selective, make every word count. Think of how you feel when bombarded with lots of content. It takes the appeal away of staying on the website and browsing further as you try desperately to take on board what it’s saying.
Think of how much calmer you feel when you see space around paragraphs and images. It keeps you focussed. The headings start to stand out along with the calls to action which are enticing you to do something.
Headlines that include keywords
As a website designer and content manager, you’ll often hear us talk about keywords to optimise your website. Your headings on your website are perhaps the most important places for your keywords.
By now you will have created your online buyer persona. In doing so you will know what your target audience is looking for. Therefore, this is the information you need to weave into your headlines. It’s not just about making the design of your headings stand out on the page, it’s also about the content.
If you need help with creating an online buyer persona, read our blog for more information.
Bold calls to action
A good Call to Action (CTA) helps a user navigate a website. Bold and clear actions will entice your visitors to stay on your site longer and ‘take action’.
Read our blog for further top tips for calls to actions.
Add bullet points
Your content should be tailored for your target audience. Provide them with answers to the challenges they’re facing. Make their experience of your website as personal as possible. Ensure your products and services answer their needs.
So why are we including content within web design? What’s key, once again, is making content easy to read. While you need to ensure you have all the vital information showing on the web page, the layout needs to be easy to read. Add bullet points and breakdown lengthy paragraphs. Separate with images to make it attractive. But don’t forget the all-important calls to actions. This is something that a web design agency can help you with at design stage.
Be consistent
Continue your website theme throughout the design of your website. All pages need to be consistent. Similar imagery, same font (size and style), colours and an easy to navigate menu. Visitors will warm to the consistency and it can help keep people on the site for longer as they easily search for what they need.
Web design Croydon
This had been a very quick overview of some of the key things to consider when embarking on a website design or redesign.
If you need help with updates for your website or require a new content managed (CMS) web design such as WordPress websites, then get in touch with us. We’re a WordPress design company in Croydon providing web design for accountants and businesses in the Croydon area and London as well as digital marketing services including Search Engine Optimisation for ongoing website optimisation to improve online presence and visibility in local search.
Once a web design proposal is agreed, we will work on the theme and provide you with a wireframe. This means you can see the look and feel of your new site in advance so that you can make tweaks before it is built.