Instagram is a social media platform where you can share photos and videos about your business to your audience. Photos and videos are quick to convey messages, and easily understood by everyone; as the famous saying goes: ‘A picture is worth a thousand words.’ Instagram allows you to like posts, so getting your audience to follow, engage and like your posts will increase brand awareness, giving your business the boost, it needs.
We’ve complied five top tips on how to increase your like ratings:
1. High quality photos/videos! The main purpose of Instagram is sharing photos and videos, so of course take time in choosing and editing what to post. Instagram has an edit option before you post. Make sure they are looking good and relevant to your business. Typing ‘photo editor’ into your Appstore will give you hundreds of editor app options.
2. Attention grabbing captions! Once the post entices people in, the next thing to look at is the caption. Make sure that it is clear and interesting to read, perhaps giving context to the photo/video, or directing your audience to the ‘bio’ for a link to your webpage.
3. Use the hashtag! Hashtags mean your posts can reach out to a wider audience. When using a hashtag ensure that they are to the point, relevant to your post and you’re not overusing them.
4. Have a theme! When someone clicks on your profile they will see a grid of all your posts. Making sure your grid looks organised and has a nice aesthetic is appealing to people, and says a lot about your business in the way of co-ordination.
5. Post consistently – without being overwhelming. There is nothing worse then a feed being bombarded with posts from the same company. It is all about striking a balance and posting enough so people recognise and can engage with the post, but not too much that they unfollow you.
Hootsuite*, where we gained our inspiration for this blog, has many other tips on how to increase your Instagram likes and ways to get your business noticed.
Social media agency Croydon
If you need help with your social media marketing, get in touch with Smart Cow today! A reliable digital marketing agency in Croydon, helping you would be a pleasure.