Website Design
Website design and development
Professional web design
Welcome to Smart Cow Marketing, your go-to web design agency for small businesses. We understand the importance of having an online presence and how it can contribute to the growth of your business.
Your website is the centre of your digital world. It should be visually appealing, easy to navigate, and engaging for your target audience. At Smart Cow Marketing, we specialise in creating websites that not only look great but attract and engage your potential clients.
Tailored website design
We work closely with you to understand your business, your goals, and your target audience to create a website that is tailored to your needs. Our seasoned team of web designers and developers employ technology to create eye catching websites that drive results.
We understand that as a small business, you may not have a huge budget for web design. That’s why we offer affordable packages that cater to your specific needs. Whether you need a simple brochure website or an e-commerce website, our team can help you achieve your goals. Take a look at our website design pricing calculator to get an estimate.
Importance of your domain name
We help you choose a domain name that reflects your brand and is easy to remember.
Attract and engage with your website design
We understand that having a website is not just about how it looks. It’s also about how well it performs. That’s why we optimise our websites for search engines. This ensures your website will rank higher on search engine results pages (SERPs).
We are committed to providing our clients with exceptional web design services helping them stand out in a crowded online marketplace. With our expertise, we can turn your website into a powerful tool for growth and success. Contact us today to learn more about how we can help your small business in Croydon and across London achieve digital marketing goals.
What you get from a Smart Cow website
- Responsive, optimised, Content Managed System (CMS) websites
- Website back ups
- Backend modules to make you safe and compliant
- Web design and build with your target audience in mind
- Flexibility for future blog uploads and landing page creation
- Lead generation forms
Free Site Review
Improve your Website
Our FREE website review will provide you with tips on how to improve your website’s performance.
Tips for building a great website
Build a website on solid foundations with a good CMS system
Just like bricks and mortar shop you need to build a website on good foundations. There are numerous frameworks that allow website owners to maintain and add content. These are called Content Management Systems (CMS) such as WordPress.
Ease of navigation
Make sure the menu of your website is easy to read and navigate. Any web page of importance should be no more than 2 clicks - preferably 1 click - from the homepage. Bold and clear call to action buttons will also help a visitor as well as internal links which should be working and clearly labelled.
Be visually appealing
People are visual creatures and will be more likely to stay on your website if it is visually appealing. Use high-quality images and videos, and make sure that they are optimised and sized properly for each page on your website. You should also use colour schemes that are pleasing to the eye.
Responsive design
A website should be designed to work well on all devices, including smartphones and tablets. A responsive design will make it easy for users to view your website on any device.
Relevant content - think of your target audience
Make your website design and content so that it both reflects your businesses brand as well as appeals to your target audience. We recommend you create an online persona which is an example of your stereotypical customer. Updating content regularly will ensure that it remains current and interesting. To get your message across to your target audience, and Google, keep content clear, succinct and to the point.
Optimise for search engines
In order for your website to be successful, it must be optimised for search engines such as Google and Bing. This means that your website should be designed in such a way that it will rank high in search engine results pages (SERPs). There are various things you can do to optimise your website for search engines, such as using keywords throughout your content and ensuring that your site is mobile-friendly.
Use great images and video, then optimise
Images help tell a story and they also make website pages more engaging and easier to read. But, make sure your images are optimised for use on websites. You may need to resize them before you upload as large images can impact site speed. A slow load time may result in people leaving your website - Google hates bounces.
Be a thought leader
Potential clients and search engines need to see you as an expert. Produce regular and unique content that answers your target audiences challenges offering tips and advice - become a thought leader. A blog is a great way to help you add content regularly.
A website must load quickly
Studies have shown that users are more likely to leave a website if it takes longer than 3 seconds to load. Therefore, it is important to ensure that your pages load quickly by using techniques such as caching and minifying resources.
Be secure & backup your website
Your website should be protected from hackers and other cyber threats by using SSL certificates and other security measures. Your website should also be backed up. Most CMS platforms provide modules to allow you to back up and to make safe against hackers. Unfortunately, it is part of the world today that there are thousands of web robots (automated programs) that are checking websites for weaknesses. Do what you can to make it safe.
If you can get all this working yourself, then you will be off to a great start. However, if a helping hand is what you need, then do get in touch.
Web Design Croydon
As a small business owner in Croydon, a website is one of the most important investments you can make for your online presence. That’s why you need the expertise of a reputable web design agency Croydon that can offer you affordable web design services. Working with a local professional website designer and developer means that you can expect the highest level of attention and support throughout the design and build process.
So why wait? Take the first step in establishing your online presence – get in touch!