Website Design and Development

Tailored Website Design for Your Business

Creating Custom Digital Experiences

At Smart Cow Marketing, we specialise in creating visually appealing, user-friendly websites that attract and engage your target audience. Our expert team works closely with you to understand your business goals and deliver a website that drives results.

Website Review

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Custom Web Development

Our team of skilled developers builds custom websites that are not only visually appealing but also highly functional and secure.

We use the latest technologies to ensure your website is fast, reliable, and scalable.

Our design approach focuses on creating a user interface design that is both intuitive and aesthetically pleasing.

E-commerce Solutions

We create robust e-commerce platforms that provide a seamless shopping experience for your customers, driving sales and growth.

Our solutions include secure payment gateways, inventory management, and user-friendly interfaces.

We ensure that every design element is optimised for conversion and user engagement.

Content Management Systems (CMS)

We offer easy-to-use CMS solutions, allowing you to manage and update your website content effortlessly.

Our CMS platforms are designed to be intuitive, enabling you to make changes without any technical expertise. Whether you are using a website builder or a custom CMS, we ensure your site is optimised for all screen sizes.

Website Maintenance

Our ongoing support and maintenance services ensure your website remains up-to-date and performs optimally.

We handle updates, security patches, and backups, so you can focus on your business.

Our maintenance services also include optimising visual design and interactive elements to keep your site engaging.

Tips for Building a Great Website

Build a Website on Solid Foundations with a Good CMS System

Just like a bricks-and-mortar shop, you need to build a website on good foundations.

There are numerous frameworks that allow website owners to maintain and add content.

These are called Content Management Systems (CMS) such as WordPress.

Ease of Navigation

Make sure the menu of your website is easy to read and navigate.

Any web page of importance should be no more than 2 clicks - preferably 1 click - from the homepage.

Bold and clear call-to-action buttons will also help a visitor, as well as internal links which should be working and clearly labelled.

Be Visually Appealing

People are visual creatures and will be more likely to stay on your website if it is visually appealing.

Use high-quality images and videos, and make sure that they are optimised and sized properly for each page on your website.

You should also use colour schemes that are pleasing to the eye.

Responsive Design

A website should be designed to work well on all devices, including smartphones and tablets.

A responsive design will make it easy for users to view your website on any device.

Relevant Content
Think of Your Target Audience

Make your website design and content so that it both reflects your business's brand as well as appeals to your target audience.

We recommend you create an online persona which is an example of your stereotypical customer.

Updating content regularly will ensure that it remains current and interesting.

To get your message across to your target audience, and Google, keep content clear, succinct, and to the point.

Optimise for Search Engines

In order for your website to be successful, it must be optimised for search engines such as Google and Bing.

This means that your website should be designed in such a way that it will rank high in search engine results pages (SERPs).

There are various things you can do to optimise your website for search engines, such as using keywords throughout your content and ensuring that your site is mobile-friendly.

Use Great Images and Video, Then Optimise

Images help tell a story and they also make website pages more engaging and easier to read. But, make sure your images are optimised for use on websites.

You may need to resize them before you upload as large images can impact site speed. A slow load time may result in people leaving your website

- Google hates bounces.

A Website Must Load Quickly

Studies have shown that users are more likely to leave a website if it takes longer than 3 seconds to load.

Therefore, it is important to ensure that your pages load quickly by using techniques such as caching and minifying resources.

Be Secure & Backup Your Website

Your website should be protected from hackers and other cyber threats by using SSL certificates and other security measures. Your website should also be backed up.

Most CMS platforms provide modules to allow you to back up and to make safe against hackers. Unfortunately, it is part of the world today that there are thousands of web robots (automated programs) that are checking websites for weaknesses.

Do what you can to make it safe.

Tailored Website Design

We work closely with you to understand your business, your goals, and your target audience to create a website that is tailored to your needs. Our seasoned team of web designers and developers employ technology to create eye-catching websites that drive results.

We understand that as a small business, you may not have a huge budget for web design. That’s why we offer affordable packages that cater to your specific needs.

Whether you need a simple brochure website or an e-commerce website, our team can help you achieve your goals. Take a look at our website design pricing calculator to get an estimate.

Attract and Engage with Your Web Design

Our websites are designed to not only look great but also perform well. We optimise for search engines to ensure your site ranks higher on search engine results pages (SERPs). This means more visibility, more traffic, and more opportunities to convert visitors into customers.

Website Costs

Websites can vary enormously, from a simple one-page website to a large site with hundreds of pages of content or even e-commerce capabilities. To provide a rough idea of the costs, we have an online website pricing estimator.

Importance of Your Domain Name

Choosing the right domain name is crucial for your brand identity. We help you select a memorable and relevant domain name that reflects your business. A good domain name can enhance your brand’s credibility and make it easier for customers to find you online.

Portfolio

Take a look at some of our recent projects and see how we have helped businesses like yours succeed online.

Our portfolio showcases a variety of industries and project sizes, demonstrating our versatility and expertise.

Our Work Process

Planning

Design

Development

Launch

Smart cow logo

About Us

Smart Cow Marketing is a leading web design agency dedicated to helping small businesses in Croydon and across London achieve their digital marketing goals.

Our mission is to provide exceptional web design services that drive growth and success. We pride ourselves on our attention to detail, creativity, and commitment to delivering results.