In today’s digital landscape, video marketing is the key to take your business to new heights. One of the most influential video marketing strategies is video testimonials, which can help you earn the trust of your potential customers and showcase why they should choose your business. Video testimonials humanise your brand, increase your credibility, and build a strong emotional connection with your audience. However, filming a compelling video testimonial requires more than just capturing your customer on camera.
In this blog, we will discuss five essential hints and tips to help you create a video testimonial that resonates with your audience, boosts your business, and attracts more potential customers.
Select the right customers
The first tip for creating a compelling video testimonial is to choose the right customers. Select those customers who have a positive relationship with your brand, have a good understanding of your products or services, and can offer valuable insights about your business. You should choose customers who are articulate, enthusiastic and have a great personality. Conduct a survey or monitor customers’ feedback to identify the best candidates for your video testimonial.
Ask the right questions
When you’re filming a video testimonial, asking the right questions is crucial. It’s essential to structure your questions in a way that elicits honest and specific responses. Avoid asking closed-ended questions that can be answered with a “Yes” or “No.” Instead, ask open-ended questions that spark conversation and encourage your clients to share their experiences. Some example questions you could ask your clients include: “Tell us about your experience working with our business?”; “What sets our business apart from other brands you’ve worked with before?”; “What challenges did we help you overcome?”.
Keep it short and simple
When it comes to video testimonials, less is more. Keep your video testimonial short and to the point. A two-minute video testimonial is sufficient to convey your message effectively. People have a shorter attention span and might switch off if the testimonial is too long. Ensure that the sound quality is good, the lighting is well-lit, and the camera is stable. You don’t need a professional videographer to film a video testimonial, but ensuring the video’s technical aspects are correct will make it more watchable.
Showcase your clients
A video testimonial is not about promoting your brand; it’s about showcasing your clients and their experience with your business. Include shots of your clients interacting with your products or services. These visual elements can help your viewers connect with your brand on a personal level. You can also edit the video testimonial to incorporate your brand colours, logo, or add call to actions (CTAs). Incorporating your brand subtly into the testimonial can help reinforce brand recall for the viewer.
Share your video testimonial
Once you’ve shot the video testimonial, don’t just let it sit on your website. Share the video testimonial across all social media platforms, including Facebook, Instagram, Twitter, and YouTube. You can also share the testimonial with your email subscribers. Sharing the video testimonial should amplify your message across platforms, which can help you reach clients in different segments. Think about the title and description of the video too so that it helps Don’t forget to work on your SEO to ensure that your testimonial shows up in search engines.
Video testimonials for your business
In short, video testimonials are a powerful tool for business growth. They enable customers to share their experiences with your products or services, giving a personal touch that words or text cannot match. Incorporating the five tips discussed will enable you to create an authentic and compelling video testimonial. Remember, choose the right customers, ask the right questions, keep it short and simple, showcase your clients, and share your video testimonial with your followers and subscribers. It may take time to create a powerful video testimonial, but the result will be worth it in the end.
Video testimonials Croydon, London
If you need a hand with creating your videos, why not talk to us about our Video Testimonial package which has been tailored for small to medium businesses in London.
From video testimonials thorugh to explainer videos, our team can help create a video content marketing plan as part of your digital marketing strategy tailored to your audience.
