Digital marketing can help raise awareness about your construction business through timely and newsworthy content, social media and email marketing.

Search Engine Optimisation (SEO)

SEO is a collection of different ways to boost your website to be found easier on a search engine. It means creating fresh content full of key words relating to your sector, from ‘construction’, ‘contracting’, ‘contractor’ #constructionsite’ through to specialism such as ‘scaffolding’, ‘mechanical”, “electrical’ etc. It is also important for small businesses to create a catchment area, this is key to being recognised on a search engine in relation to the location, so be sure to add in areas such as Surrey and Croydon and share images and case studies of the work you have completed in the area. As an inbound marketing agency, SEO is something we’re proficient in so for more details get in touch.

Pay Per Click (PPC)

The online construction market is very competitive so what often comes with SEO is investment in a Pay Per Click campaign. This means you pay to have tailored campaigns which appear as ads on a search engine or social media platform of your choice when you have used specific keywords that your potential customers are using. What this does is allow a wider audience to visit your website which in time helps with SEO and improvement in search rankings. We can make these campaigns specific to your construction business in Surrey, Croydon and the surrounding areas.

Social Media Marketing

There are many social media channels out there all with millions of users, so it is important to start engaging on some of these platforms. Having a social media account allows you to engage with potential clients. For a construction firm we would suggest a focus on Twitter and LinkedIn.

Email Marketing

Email marketing can help keep your customer base informed of services. Email marketing is looked at as being out dated and inefficient, however it seems to be the leading source of revenue for companies, so be sure to consider its benefits for your business. At Smart Cow we use Constant Contact as a way of distributing email marketing.

Digital Marketing in Construction Industry 

For more insight and guidance into digital marketing in the construction industry get in contact with Smart Cow via our website and find out what we can do for you construction business