With an estimated 2.65 billion people using social media around the world (source: Statista), it makes sense to be part of the conversation when marketing your business.
Now, one size does not fit all. So, we’ve gathered a few top tips on what to consider when embarking on improving your social media presence for your inbound marketing strategy.
- What social media platforms should you use? There’s no clear answer to this but what’s certain is that one size does not fit all. Review what social networks are right for your business, brand and the client base you want to reach out to. Don’t waste your time speaking to everyone. So, if you’re an accounting firm for small businesses or business owners of local businesses then using social media channels such as LinkedIn and Twitter are ideal for lead generation. But don’t dismiss Facebook. While you may think that it’s all about what you’re eating or doing at the weekend, having presence on this social media channel provides a link to help domain authority but also people use Facebook as a search engine so it means your business will be found.
- Who do you want to speak to? It’s important to be targeted. You need to know and understand your audience. Define your audience and create a persona for them, read more about setting this up. This will help you build trust with your audience as they come to understand that you understand their challenges and you are helping them to overcome them.
- Content is king: Once you’ve uploaded a blog to your website, share it on social media with a link back to your website. But, don’t just post without thought of what you’re writing. Tailor posts to the social platform, its users and your target audience. Regularly follow industry specific contacts and thought leaders, engage and share posts relevant to your audience. When you share another article, add comments to the post to move the story on or show your appreciation of what an article was about.
- Imagery: Content is also about imagery. With people watching nearly 2 billion videos on Twitter per day, it makes sense to include pictures or video to help standout.
- Be a thought leader: Provide your product services in the form of tips, advice and comments that your target audience will be interested to hear about and would want to share themselves. But all the time, be genuine and engaging while remaining respectful.
- Be chatty yet professional: Get the right tone for the social platform you are using and make sure it’s right for building your brand awareness, your target audience and potential clients.
- Remember it’s social: With social media marketing don’t lose sight that this is meant to be a social environment and people are generally not there to be sold to.
- Part of the inbound sales marketing strategy: When it comes to Return on Investment, it may be one of the lowest returns in an inbound digital marketing strategy, but that by no means implies ignore it. The whole is greater than the sum of its parts, therefore incorporating social media into your digital marketing plan means you have added another touch point to reach your audience, engage with them and learn about your offering. This is a vital part of your overall inbound marketing strategy to help build awareness and trust.
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If you need help, from a social media agency, with setting up your social media channels or your entire inbound marketing strategy, contact us today for a free consultation. We also work with on social media for accountancy marketing.
