Maintaining good quality leads through your website is key to business growth. For a professional services firm, such as accounting, this is vital to continue business through the current COVID-19 situation and ongoing service to your existing clients.
But to get quality leads to your sales funnel in the first place is the trick. So, here we give a little overview of some of the digital marketing tactics you can employ to help with online lead generation.
Download The Beginner’s Guide to Inbound Marketing to help you create your inbound marketing strategy to attract quality leads. Read on for a quick summary to get you started.
Quality content
You’ll be hearing quality quite a lot from us. If you want quality leads then you need to attract clients with quality, tailored content.
During this time of uncertainty, your content needs to be offering advice to your clients. Keep them informed of legislation, company changes and support through your blog, email marketing, social media channels and webinars.
Email marketing
Whilst you may feel that new business is not happening right now, maintaining presence is vital to be certain you will be remembered in the coming weeks when society picks up its pace to the next stage of ‘normal’.
So, if you don’t already have a newsletter sign up box on the homepage of your website then add that. Capture email addresses and keep in touch with these people who have opted in with regular email marketing campaigns. They clearly want to hear from you so make the most of it.
Just remember to be GDPR compliant and ensure that you tell people what they are signing up to and make it easy for them to opt out of communication.
Get quality leads in your sales funnel
But what should you do to attract the right type of enquiry?
Make sure you have created a positioning statement about your company, your goals and target audience.
Create an online persona of your target audience. This simple document will give background to a typical client of yours and provide answers to their challenges.
Through targeted and relevant content you attract your audience to your website through blogs, optimised website (SEO), social media marketing and Pay Per Click (PPC) ads. It’s worth noting that 89% of online consumers use search engines when making a purchase decision.
Once a visitor reaches your website, it’s about engaging with your target audience. From the initial landing page with bold calls to action or forms to download ebooks. To close the deal, it’s again about relevant emails and nurturing contacts through a well-managed CRM system.
Reviews
Once you have secured a contract with your new client, asking for a testimonial to add to your website or to your Google My Business page can help with gaining further quality leads. With 88% of consumers having read reviews to determine the quality of a local business, it makes sense to add this action into your marketing plan.
Smart Cow is a digital marketing agency in Croydon. Whether you’re looking for a complete digital marketing strategy or standalone PPC campaign with Google adwords management book a free consultation and we can discuss our marketing services with you.
