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Watch: Tips for creating a great website landing page

04/19/202303/18/2022 by scmarketing

A landing page is a specific web page for targeted marketing campaigns in which website visitors are directed to and provides an ideal way to capture leads.

A landing page with a lead capture form allows you to collate contact information. A great way to get a visitor to your website and to get them to part with an email address is to provide an offer, ebook, white paper case study something that will help them to improve their own business.

Watch our video which contains advice on what you should include on your landing page to help create a great lead generation marketing campaign. Key points covered include:

Content
Call to action
Imagery
Lead generation forms
Menu navigation
Mobile optimsed
Layout

Website design Croydon

If you need help with your web design in Croydon and creating the perfect landing page for your campaign, book a free digital marketing consultation.

We’re a digital marketing agency in Croydon, whether organic or paid search advertising, we can provide a tailored marketing package to help you generate leads for your business.

7 Website landing page tips

08/19/202205/17/2021 by scmarketing

A landing page is a specific web page for targeted marketing campaigns in which website visitors are directed to. As content on this page is relevant to the offer that has interested the website visitor in the first place it’s an effective way of capturing leads.

These pages usually contain forms where you can collate contact information as a result of the visitor completing an action on your page – this is usually an offer or a download.

The link that led your web visitor to your website in the first place may have stemmed from a social media post, email marketing, a link from a third-party website and most commonly from a pay per click (PPC) ad campaign such as google ads or paid social such as Facebook ads.

Here’s our advice on what you should include on your landing page to help create a great lead generation marketing campaign.

1. Content

To keep visitors on your website as long as possible, your landing page needs a headline that tells the visitor what to expect.

Once you’ve sorted the headline, the content needs to be to the point, clear and engaging. By providing useful tips and advice builds brand awareness and builds trust with your prospects with insightful content with tips and advice.

2. Call to action

A key element of your landing page is the call to action.

Make a bold and colourful call to action with clear instructions about what you want the visitor to do.

To be able to gather information from a web visitor you need a compelling offer such as an ebook, templates or discounts.

3. Be image led

An image helps to convey your brand and to illustrate what the content of your landing page is about. It also helps to break up the page so that it is easy on the eye.

If you have video content then this is great for engagement place it above the fold.

4. Lead generation form

The ‘contact us’ form or rather the ‘lead’ form should be near the top of the page – above the fold. A name and email address should be enough information for a new lead.

5. Remove menu navigation

With a specific landing page for a focussed PPC campaign we advise to remove the main menu so that visitors are focussed on the call to action.

6. Be mobile optimised

Remember to optimise your specific landing page for mobile.

7. Landing page layout

Best practice tips for the landing page layout is best:

Headline
Image
Lead capture form
Call to action
Relevant content

Digital marketing Croydon

If you need help with your landing pages contact us. We’re a digital marketing agency in Croydon.

With many marketing tactics whether organic or paid search advertising, we can provide a tailored marketing package to help you generate leads for your business. We offer PPC services where we can help with your PPC strategy and set up your next google adwords campaign. Book a free consultation.

Lead Generation: Landing pages

08/19/202203/29/2021 by scmarketing

This is the third blog in our mini-series which looks at the four-key mechanics for inbound lead generation to help gather quality leads.

Previously we’ve talked about creating compelling offers and engaging calls-to-action. Here we will take a closer look at landing pages that convert to leads.

What are landing pages?

Landing page set up

A good landing page will include a clear headline and brief description of the offer (see our blog on creating compelling offers for more on this topic). You should have a relevant image and perhaps a bullet point summary.

What’s vital though is the inclusion of a form for your website visitor to complete. This will capture the information to convert your web visitors into leads.

We find that removing the main navigation bar on a landing page will help with conversions because there are fewer links for the visitor to click on to move away from your page.

Your content on the landing page should be consistent to the details of the call-to-action that people clicked on in the first place. Ideally your headlines should be the same.

These marketing campaigns are also about building brand trust so that’s where the consistency of messaging helps and people become familiar with your offers. It means they know what they see on an offer shared on social media, via an email marketing campaign or paid search ad, they know what to expect.

Be clear that your web visitor knows what will happen when they enter their details. So, if it’s to download an eBook with 30 inbound marketing tips, say that on your landing page.

Web design

Whilst it’s important to have the right messaging, it’s also key to include space on the page.

We often talk about being image led and concise messaging for web design, so follow these guidelines for your landing page too. Ensure that it has the same look and feel to the rest of your website to again build that brand trust.

Your landing page should also make it easy for web visitors to share your offers. So whatever social channels you are on, add the ability for potential customers to share the details to help extend reach.

The four mechanics for inbound marketing lead generation

The four key mechanics for inbound lead generation include:

Offers: including books, whitepapers, free consultations, coupons and product demonstrations.
Call-to-action (CTA): bold text, an image or a button that links directly to a landing page so website visitors can download your offer.
Landing page: A specific page with information about a particular offer, and a form to download that offer.
Form: To collect contact information from a website visitor in exchange for the offer.

Digital marketing agency for lead generation

Our next blog in our lead generation mini-series will be focussed on the details you need for a great form that converts leads. These will help you form part of your inbound marketing strategy and digital marketing plan to help grow your business.

As an inbound marketing agency we can help formulate your inbound strategies using a range of marketing services including refreshed web design, search engine optimisation (SEO services), content marketing, social media marketing, email marketing, and Pay Per Click (PPC).

Digital marketing Croydon, London.

Lead Generation: Engaging calls-to-action

08/19/202203/22/2021 by scmarketing

Lead generation is key for marketing campaigns. This is the second blog in our mini series which looks at the four key mechanics for inbound lead generation to help gather quality leads.

We’ve already discussed creating compelling offers, in this blog we look at the next step of creating engaging calls-to-action.

Calls-to-action

We often talk about making sure that calls-to-action are bold and stand out. The reason being is that they need to catch people’s attention to complete the action.

Positioning of the call to action is important. Have this prominent on the web page, usually towards the top of it (or above the fold as you may have heard it referred as).

Be concise and to the point with your call-to-action such as ‘Download our eBook’. Ultimately you want people to click the button so if you have a cryptic message then you will lower the chances and perhaps might lose the lead.

Make sure that you have contrasting colours for your call-to-action. This will really help stand out.

Landing page

We’ve talked about landing pages before and this is certainly a scenario where a specific landing page is needed.

You’ve created your compelling offer so you now want people to take advantage of that offer. With a bold call to action you must lead your prospect to a dedicated landing page that will have all the relevant information about the offer as you want them to get the offer by parting with their email address and therefore you have converted them to a lead. If you make it too complicated for them to understand the next step then they will leave your website.

With a range of products or services why not think about targeted offers for each? Whether an eBook, discount, guide, whitepaper. This will also create a point of differentiation.

Remember to include a ‘Thank you’ pop-up once someone has taken action. This also provides an opportunity for a further call to action such as ‘book a consultation’.

Creating a successful lead generation campaign

There are four key mechanics for inbound lead generation which include:

Offers: such as books, whitepapers, free consultations, coupons and product demonstrations.
Call-to-action (CTA): bold text, an image or a button that links directly to a landing page so website visitors can download your offer.
Landing page: A specific page with information about a particular offer, and a form to download that offer.
Form: To collect contact information from a website visitor in exchange for the offer.

Inbound methodology for qualified leads

Keep an eye on our blog for the next two chapters in our lead generation mini-series. These will help you form your inbound marketing strategy and digital marketing plan to help grow your business.

As an inbound marketing agency we can help formulate your inbound strategies using a range of marketing services including refreshed web design, search engine optimisation (SEO), content marketing, social media marketing, email marketing, and Pay Per Click (PPC).

Digital marketing Croydon, London.