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Digital marketing trends 2019

01/30/202301/02/2019 by scmarketing

With the new year fast approaching, here’s a round up of some of the top trends for digital marketing in 2019.

Video

As was the case in 2018, the year ahead will still see video content used prolifically for digital marketing. With the growth of Facebook and Instagram live and story functions, videos are the norm and a go to for all.

Marketing Automation

From business development tools through to automated tailored responses to specific emails, when used correctly, marketing automation can free up time, reduce certain admin tasks and highlight potential business opportunities. For an accounting practice it can monitor both outbound and inbound activity. By monitoring activity and aligning systems an overall view is presented thus enabling you to enhance engagement with clients and potential prospects. Ultimately marketing automation is here to stay, the tools available will grow so perhaps it’s time to explore the opportunities out there for your business.

Social Media

If you’re not on any social platform, then 2019 marks the year for your business to embark on the social media marketing journey. Why? Put simply, the channels will continue to grow. Statistics indicate that there’s over 3 billion social media users globally*, so we’ll say it again – join the conversation!

But, what will be the difference to entice you this year? Well, gone are the days of bulk following to get anyone to follow you back, it’s all about quality, not quantity. It’s also about the right content for your audience and each platform will have a different demographic. Audiences pick and choose which they prefer. So, start to target and tailor your content to get it right.
LinkedIn is also one to watch. If you’re working in B2B then you should really have a profile. Social media research has indicated that the biggest user increase in 2018 was LinkedIn, with 145% user growth.

Immersive

Getting potential customers to get really immersed in a brand will see augmented and virtual reality being in the digital marketing trends mix for 2019. We’ve certainly seen property developers using the VR headset to their full advantage with a trendy, yet practical, way to virtually visit properties at fit out stage to help push interest and potential sales through at earlier stages. VR can give additional product detail to customers.

Content is still king

We said it in our 2018 trends and we’ll say it again – keep your content fresh, relevant and engaging to not only aid Search Engine Optimisation (SEO) but importantly to attract and retain customers. Most blog content is suitable at up to 500 words, but long-from content will also become key. Why? When Search engines scour the internet, they value longer posts higher and see it is a trustworthy source. Don’t think you can write anything though. It still needs to be relevant, quality content. Think about developing a lengthier white paper or e-book for prospects to download. While this takes longer to create and will be more costly, you will then have a huge bank of information that you can then break down into smaller bitesize blogs thus repurposing content for your website.

Authenticity

And last, but no means least, be authentic so that your brand resonates with your true audience.

A London based inbound marketing agency, we’re happy to lend you a hand with your digital marketing strategy for 2019, get in touch.

YouTube tips for your business

10/17/201912/05/2018 by scmarketing

We’re constantly driving home that content is key. Although, it’s not just about the written word and keeping your blog page up to date, it’s also about the visual content and ensuring you start to feed in video on your social channels and website. But it’s not about posting any old video, it’s so important that your video content is also targeted to your audience, with a relevant script, tagline and call to action.

A great way to host your video content which can be linked to from blogs and social is via YouTube. With over 1.8 billion users on YouTube every month, the business opportunities for using this channel should not be overlooked.

Hootsuite has a great 10-step marketing strategy if you’re new to YouTube. It covers tips on creating the channel through to the importance of researching your competition. As well as how to optimise your videos for SEO and tips on working with an influencer. You can take a look at the top tips here.

Talk to us ,your London based inbound marketing agency, about your digital marketing needs and we’ll advise of the best combination of social channels and tactics to utilise to make you stand out from the crowd.

Digital marketing mix ‘n’ match

10/18/201907/17/2018 by scmarketing

The rapid growth of digital marketing and the evolution of technology to suit a business’s every want and need makes it crucial for firms to stay one step ahead of their competition as changes occur much faster than ever, with much greater collateral than 10 years ago. Therefore, to take full advantage, it’s important to understand the nuances of digital marketing, and to realise that one size doesn’t simply ‘fit all’ anymore, as seen with Kodak film failing to adapt to digital cameras and losing their market dominance. A mix and match of disciplines is key to delivering results, and it’s all about giving customers a good brand experience.

Search Engine Optimisation (SEO)

This is a combination of strategies to make it easier for a website to be found online. There is a mixture of on and offsite changes which can be made to optimise your visibility and ranking against competitors. When we start working with clients, we initially look at core aspects such as how your website is built, target audiences and keywords you use, then fit this in with tailored campaigns and consultations to create more brand awareness and business for your company.

Pay Per Click (PPC)

Online markets are becoming incredibly competitive, even saturated at some points, and so it can be difficult as to how best to get your business noticed above this herd of competitors. Pay Per Click allows you to place an advert where your target market may be looking, be it on Facebook, LinkedIn or Google Adwords, with a call to action or purely promoting brand awareness. This provides instant results and therefore is great for a new and growing business. Many firms have found this is a great substitute for those without efficient SEO campaigns in place or to help boost initial SEO activity when a website is launched.

Social Media Marketing

Social media marketing can be extremely efficient in growing an online customer base and awareness. As a popular inbound marketing strategy, it helps build rapport; with Facebook still the most utilised social network with 2.2 billion monthly users, social media channels will still be a go to place for many to get company insight and an idea of other consumer experiences of products. From bespoke content to sending targeted messages, this type of activity on social media channels will all help to increase brand and product awareness while remaining cost effective.

Email Marketing

Utilise an email marketing campaign to send tailored messages to your core audience. Utilise content already produced in your blog and re-purpose for short and snappy bursts of product information. clients whilst performing full reports on the success of leads, allowing you to store data for the future on how best to target particular customers. We use techniques such as De duplications and bounce reports to provide a wide market reach in a cost-effective manner in order for you to grow a strong digital customer base.

For more information on any of these services and more, make sure to visit our website or simply saymoo@smart-cow.com

Digital market is growing; let us help you to grow with it!