PPC Agency

Where organic misses pay per click can hit

Pay Per Click (PPC) campaigns create adverts online so when your business is not being viewed in the natural results you can give it a little nudge with a paid campaign. While it can be somewhat complicated, as Google certified, we at Smart Cow can help small businesses navigate the terminology with a tailored campaign.

In this blog, we’ll run through AdWords management and the types of PPC campaigns you can implement.

Google AdWords

With a whopping 1 billion+ using Google search every month, it makes sense that your website is seen in search. While appearing on the first of a search engine results page in organic search is the goal, if your website is new you need to give it a bit of time before your keywords and phrases start to take effect. So, this is where a paid campaign can give your website a boost in search as a paid for ad will pop up towards the top of the first page of search.

Essentially AdWords Accounts are structured starting with a Campaign level, you can set up a number of Campaigns within this. Each Campaign then has AdGroups, so you can focus on really targeting your messaging. For example, you may want to focus on promoting CRM software so that would form one AdGroup within the Campaign. But then, in time, you may decide to push another product so therefore you can create another AdGroup. Each AdGroup can then have a number of Ads so you can have a range of messaging per AdGroup. You can then ‘throttle up’ or ‘down’ individual ads depending on how they are preforming. Then be specific with your keywords and the geographic area you’re targeting.

Social Media
Marketing

For the purpose of this blog we’re looking at paid for campaigns and a PPC campaign also applies to social media too. Although it’s worth noting that with all the social channels available at your fingertips, one size does not fit all. You need to carefully consider which channel is best for your business. If you’ve not already set up your channels, take a look at how we help our customers with their social media.

If you’re underway
with your social channels and are looking for a boost in followers or click
through to a special offer, then a PPC campaign can help. Our blogs on how to
boost posts for Instagram, Facebook and Twitter will give you an
idea of what you can do and how to do it from selecting a budget, attracting
more profile visits, increasing website traffic and choosing your
audience. 

Keep your
messages simple

Remember who your target audience is when you tailor your messaging. Most PPC campaigns have a limited number of words you can use, so be clear and concise, this will also improve your quality score (where Google ranks the relevancy and originality in your PPC ads) . Campaigns that are very specific to the service, product and price are much more successful than a generic advert.

PPC Expert Croydon

If you feel you need some support in setting up a PPC campaign and all things PPC Marketing then get in touch with us today.

We also run Practice Growth Sessions which are tailored for businesses keen to grow and ready to invest in a digital marketing campaign to achieve their goals. You can book a session with us for £95.

Sources: Business Insider via Search Engine Journal

SEO Agency

Why website optimisation is key to business growth

Why website optimisation is key to business growth

Your website in the online world is the equivalent to a business premises in the real world. What it looks like, where it is found, how up to date it is and how easy it is to navigate are all crucial factors to its success. A tailored Search Engine Optimisation (SEO) campaign will help your business be seen.

What is SEO?

SEO is a collection of processes that make it better for a website to be found through the search engines. Most online searches do not start with the company name being typed into the search engine, it’s usually a few words relevant to what you’re looking for. So, if you’re an ‘accountancy’ practice in ‘Guildford’ then you would likely be interested in your company showing up on page one of a search relevant to these keywords.

Website optimisation involves looking at how your website is built, the keywords within content on your website as well as understanding your target audience and their search behaviour. Armed with this background you can build a strategy to improve your rankings in the organic (non-ads based, natural) search results.

Target audience

You’ll already have worked out your online target audience persona to create the content for your website. But if not, it’s not too late. Look at our blog to help you create a persona. Then think about what tweaks you may need to make to your website content or call to actions to make it engaging to this audience and worth their time visiting your website. Think quality over quantity when it comes to content on your website. This will stand you in good stead for optimising your website.

Outbound, internal inbound links

As part of the ranking process, search engines consider the quality of links, awarding scores based on the usefulness and relevance of those links. Internal links can ease navigation within the website itself, this includes making sure it is mobile friendly. While, incoming links to your website provides an indication of how useful your content is to others as people share posts on social media. Less links will have an impact upon where you return in a search result for a given term.

Meta descriptions

Think about when you’ve recently searched online for something. You see a return of results where companies have great headlines and a paragraph of well written copy that entices you to click the link instead of others. Behind the scenes you can create these paragraphs or meta descriptions on pages on your website – these are really good when it comes to blogs you may upload. Meta descriptions are a website’s way of telling Google and other search engines exactly what each of your pages are about, what to display and how to display it in the results.

Tip: Google My Business

Check out our blog on completing a Google My Business page. One of the first things to do when your website is live, and to help it be seen in search, is to fill out as much as you can on this page – it’s Free to do!

In a nutshell the benefits of SEO are:

  • Enhanced brand perception and online presence through better ranking
  • Better rate of enquiries due to improved visibility
  • Prime and prominent visibility across Google Maps
  • Attraction of closely related audiences through better use of popular search terms

Book a Practice Growth Session

Smart Cow assists in website design in London and Surrey. If you feel you need some support in getting your website Search Engine Optimised, then get in touch with our web design team today to create you a bespoke website.

We also run Practice Growth Sessions which are tailored for businesses keen to grow and ready to invest in a digital marketing campaign to achieve their goals. You can book a session with us for £95.