Instagram has a whopping 25 million business profiles meaning you need to do all you can to make yours stand out and reach your target audience. Instagram isn’t centred around creating online photo albums or merely for personal use anymore, it is a key tool you need to use in your digital marketing strategy.
Here is how you can boost your Instagram post:
- Simply click on the ‘Promote’ button at the bottom of your post
- Instagram will then allow you to tailor how you want to boost your post. Whether that be through attracting more profile visits, increasing website traffic, or through promotional views.
- The most important part is choosing your audience. Are you a local business wanting to advertise to local consumers or clients, if this is the case click ‘Local’. Perhaps you want to attract like-minded followers, click ‘Automatic’ to engage will people with similar profiles of those you follow. Or choose ‘Manual’ where you have the complete reigns to target specific places, people, or interests.
- Finally set your budget and duration. Instagram will give an estimation on the expected reach is of your boosted post.
Apart from boosting your post, Instagram has so many other ways to help your post reach its target audience. Such as; the use of relevant hashtags, ensuring that the images you choose to share best reflect your brand, the use of Instagram stories which are useful if you feel you are over posting but still want to share news on your business. Check out this blog of ours on how to best use Instagram.
Social media agency Croydon
Still unsure? Get in touch with us at Smart Cow Digital Marketing, your Croydon based digital marketers, we can guide you through the best and most appropriate way to market your company. Click here to get in touch.