The rapid growth of digital marketing and the evolution of technology to suit a business’s every want and need makes it crucial for firms to stay one step ahead of their competition as changes occur much faster than ever, with much greater collateral than 10 years ago. Therefore, to take full advantage, it’s important to understand the nuances of digital marketing, and to realise that one size doesn’t simply ‘fit all’ anymore, as seen with Kodak film failing to adapt to digital cameras and losing their market dominance. A mix and match of disciplines is key to delivering results, and it’s all about giving customers a good brand experience.
Search Engine Optimisation (SEO)
This is a combination of strategies to make it easier for a website to be found online. There is a mixture of on and offsite changes which can be made to optimise your visibility and ranking against competitors. When we start working with clients, we initially look at core aspects such as how your website is built, target audiences and keywords you use, then fit this in with tailored campaigns and consultations to create more brand awareness and business for your company.
Pay Per Click (PPC)
Online markets are becoming incredibly competitive, even saturated at some points, and so it can be difficult as to how best to get your business noticed above this herd of competitors. Pay Per Click allows you to place an advert where your target market may be looking, be it on Facebook, LinkedIn or Google Adwords, with a call to action or purely promoting brand awareness. This provides instant results and therefore is great for a new and growing business. Many firms have found this is a great substitute for those without efficient SEO campaigns in place or to help boost initial SEO activity when a website is launched.
Social Media Marketing
Social media marketing can be extremely efficient in growing an online customer base and awareness. As a popular inbound marketing strategy, it helps build rapport; with Facebook still the most utilised social network with 2.2 billion monthly users, social media channels will still be a go to place for many to get company insight and an idea of other consumer experiences of products. From bespoke content to sending targeted messages, this type of activity on social media channels will all help to increase brand and product awareness while remaining cost effective.
Email Marketing
Utilise an email marketing campaign to send tailored messages to your core audience. Utilise content already produced in your blog and re-purpose for short and snappy bursts of product information. clients whilst performing full reports on the success of leads, allowing you to store data for the future on how best to target particular customers. We use techniques such as De duplications and bounce reports to provide a wide market reach in a cost-effective manner in order for you to grow a strong digital customer base.
For more information on any of these services and more, make sure to visit our website or simply saymoo@smart-cow.com
Digital market is growing; let us help you to grow with it!