People spend up to 0.7 seconds longer on tweets if they contain an image*, with this in mind it’s time to shake things up and really think about how you present social media content through images or videos.
In today’s modern age, visual aids are more important than ever. Having images or videos on your website or social media page could make the difference between gaining a customer or losing one.
Something as simple as taking an extra few minutes thinking or planning images to use, or how to best present your message visually, will make people stay on your page for longer and can help give your business a boost.
In 2015, an article in The Guardian asked, ‘would you be reading this article or would you be watching it in the future?’**. It’s an interesting concept and we are watching more and more. With the ability to film and take pictures on smart phones and share quickly via social media the costs for creating videos are non-existent, but what you do need is good and relevant content.
Use everything a social media platform offers you to your advantage. If the platform offers a live stream application then use it. If you can use hashtags, incorporate images and videos, add easy to use links to your website, then do it! Anything that is visual or interactive will be more attractive to potential customers.
Social Media marketing agency
Here at Smart Cow Marketing we will help your business’ social media take off. We can take control of your account and teach you how best to use social media channels like Facebook and Instagram.
Sources: *MarketingWeek **Theguardian.com