Merry Christmas

Wishing You a Very Merry Christmas

The festive season is fast approaching, and traditionally, it’s a time for exchanging gifts and spreading cheer by sending out Christmas cards to friends and loved ones. However, this year, we’re doing things a bit differently at Smart Cow. Instead of the usual cards, we’re supporting a local charity – the Purley Food Hub.

Our team is participating in a ‘Reverse Advent Calendar,’ where we donate a food item every day leading up to Christmas. We invite you to join us in supporting our local community by doing the same at your business.

The ‘Reverse Advent Calendar’ is an easy way for everyone to get involved and make a difference. All you need to do is to set up a donation box in your office, workplace, or home, and every day, add an item to it. The Purley Food Hub website lists the much-needed items for the month, so you can pick one each day to donate. You can also get creative and come up with your own ideas for donations, such as non-perishable food items, toiletries, and household essentials.
 
As we approach the festive season, it’s a great time to reflect on the importance of giving back to your community. Instead of buying gifts or sending out cards, why not use this opportunity to support a local charity like the Purley Food Hub? With the ‘Reverse Advent Calendar,’ it’s easy to participate and make a meaningful impact. 
Digital Marketing-stylish-christmas-ornaments-and-decorations

Christmas digital marketing

Starting your marketing for the Christmas period as early as possible is essential this year more than ever. With supply chain issues causing concern, many people will be starting to think about their festive plans sooner rather than later. From gift purchases through to holiday plans or party bookings (to make up for the lack of anything last year!). So, here’s a few tips for your digital marketing to help extend reach.

Keeping your customers informed

With more people opting for the ease of online ordering, an upsurge could impact deliveries so, regular communication with your customers and prospects is essential.
At a very basic level, make sure that your communication encourages people to shop or book early to beat the rush and avoid any disappointment.

Seasonal content marketing

Communicate across all the platforms available to you from social media through to email marketing, if you have a database.

Also ensure that your website is up to date with any offers and promotions. Give people the ability to make bookings online as well as ensuring opening times and seasonal menus are updated. People will be looking for deals and comparing the marketing offers and discounts that are available. So, if your details aren’t up to date then you could potentially miss a sale or booking.

Remember to also update your Google My Business page with any offers or change to opening times.

Tailor images so that it entices people to read your seasonal offers and share on social media.

Create fun videos to really showcase any products and deals that you have to encourage click throughs to your website so that you can get good, qualified leads.

Support local

Make the most of 2021 festive period to make up for the very different Christmas of 2020. Help your local hospitality venues by booking meals close to home to help your high street thrive this Christmas.

Email marketing agency Croydon

If you need a helping hand building an email marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign! Digital marketing tactics we offer include web design and developmentSEO services, Pay Per Click (PPC)social media management through to CRM and marketing automation.