If you’re looking to grow your business then you’re likely to embark on joining some local networking groups, attend events and catch up with old acquaintances. This is you building on your network of contacts to help grow your business. And, LinkedIn is no different, it’s a place to network – it just happens to be a social media platform.
LinkedIn is a business2business (B2B) social channel with networking at its core allowing you to connect with other professionals, clients, colleagues, prospects and employers. It provides another touchpoint to promote who you are and your business which all helps build trust and brand awareness.
So, depending on your products or services, we would recommend LinkedIn to target more B2B focused customers.
LinkedIn company page
- When you first create a company page, make it your own. Make sure your banner image and profile image is consistent with your brand. It’s a perfect place for a logo too.
- Add your company contact details including your website URL.
- When you post something be sure to use relevant hashtags to extend reach. So, for example an accountancy practice can add hashtags such as #accounting #BusinessOwner #Taxation #Taxadvice, to help target the audience it wants to provide a service to. But make sure it’s in context to your content you are referencing.
- To help your inbound marketing strategy, use your posts on LinkedIn to insert links back to your website, preferably to fresh content like a blog. Add an image to help create stand out. Producing engaging content will encourage likes, shares and connections. If you’re new to the platform, get used to the channel first by sharing posts. Then start to build your connections, comment and share other connections posts.
- If you are attending an event, review the list of attendees and see who you want to chat with when there. Then connect with them on LinkedIn. However, if you weren’t able to speak to the key connections you had hoped to, then why not send them that message via LinkedIn post event. The guest list has been shared with you for a reason so make the most of it.
Book a Practice Growth Session
If you feel you need some support from a social media consultant in getting your social media channels set up then get in touch with us today.
We also run Practice Growth Sessions which are tailored for businesses keen to grow and ready to invest in a digital marketing campaign to achieve their goals. You can book a session with us for £95.