We’ve all been hit hard by coronavirus and now is the time to bounce back into business. UK government small business grants and loans have made it possible for firms to get back on their feet as quick as possible. Smart Cow is a digital marketing agency and we’re here to support businesses to help get them back on their feet and grow in these difficult times.
If you haven’t already invested in online marketing for your business, or had to put activity on hold, it’s worth noting that research has shown that those businesses that invest in marketing during a recession grow significantly more than those who don’t. For example, insight from McGraw and Hill showed that firms who invested had 256% higher sales than those who did not invest in marketing during tough times.
Here’s our four core steps to bouncing back to business.
1. Strategy
Your first step is to create a marketing strategy. Think about what you want to achieve and what are your business goals? If you had a plan in place for the beginning of the year, then it will need a review as we head into a new way of working and conducting business.
Part of the strategy is to build a picture of your ideal target audience and start to build a campaign around them.
2. Attract quality leads
The next step is to create a digital marketing strategy based around your target audience that will truly attract quality leads for your business.
Key to remember is that one size does not fit all. While there’s a host of digital marketing tactics to draw on such as Search Engine Optimisation (SEO), PPC or Pay Per Click advertising, social media marketing, video or blogs, this is where it’s important to think of your target audience and what digital channels are best for them. This can then help your form the right mix of digital marketing for your target audience.
The core of your digital marketing campaign is about connecting with the right audience at the right time via the right platform. That’s where a content marketing strategy will help.
You want to be answering your prospects and existing clients questions in your communication. So, when you write a blog, share messages on social media or send out email marketing it’s about offering advice. You want to position yourself as a thought leader in your field and provide insight that will help your customers with their business. The type of content you communicate is about building rapport and trust that you become the go to company for your services or products.
By having a plan in place, you can schedule your content strategically and in a timely manner.
3. Engage
Once you attract leads, how do you convert them to become a client?
Using marketing automation, you can build the trust and follow leads through the sales lifecycle.
You can monitor leads through Customer Relationship Management (CRM) tools to keep track and engage at the appropriate time to increase the likelihood of conversion.
4. Delight
By ensuring you solve your customer’s problems in your marketing communication, by being helpful, enthusiastic and part of a community will help increase engagement and client satisfaction.
Marketing to current contacts and customers is far more cost effective than finding new customers.
Make sure your customers are your biggest fans. Continue to keep them engaged and delighted with your service and content.
Smart Cow digital agency can help you bounce back to business
We understand that all businesses need a unique approach to their inbound digital marketing which is why we offer a mix and match of digital marketing services to generating quality leads for your business.
We’ll research the keywords and conduct an SEO audit to focus on to give you a boost in search engine results. We’ll identify hurdles and competition that may impact the success and then assign accountability to reach these goals and metrics to measure.
We’re a digital marketing agency in Croydon as well as a base in London. Talk to us about your business goals and let us propel your forward. Book a consultation.