Each year at Smart Cow Marketing we ensure that we are Google AdWords certified. This is probably one of the most important certifications there is with regards to Search Engine Marketing (SEM) and in particular Pay Per Click (PPC) advertising. It is an important credential for marketers and one that is not lightly awarded. Receiving a Google AdWords certification means that Smart Cow Marketing continues to be recognised as being experts in digital marketing and PPC.
To achieve certification, a business is required to pass a Fundamentals exam as well as exams for areas of their expertise. Smart Cow has managed to stand out in two areas which are Google Ad Search and Display Advertising.
In order to pass, businesses have to learn extensive academy content working through numerous modules for Google Ads Search and Google Ads Display which are regularly updated and completed time-based exams with a minimum pass of 80%.
Break down of the exams…
The compulsory fundamentals exam covers all the basic and intermediate concepts such as; benefits of AdWords, online advertising, the most efficient ways to manage and optimise AdWords campaigns.
Our Google Ad Search certification means we know how to successfully manage and optimise search ad campaigns in order to help businesses attract an audience.
Passing the display advertising exam means we can use advanced concepts to create display campaigns, which are advertisements on websites, apps, or social media platforms through banners and various other advertising formats.
Why don’t you try the sample quiz below to see how you do?
[onionbuzz quizid=1][/onionbuzz]
Pay per click Croydon
Being Google Ads certified means we provide the best and most professional advice for your businesses digital marketing campaigns.
We’re really proud of this achievement and are always looking out for more ways in which Smart Cow Digital Marketing can be even more qualified to help your business. Call us on 020 3137 1826 or drop us an email on saymoo@smart-cow.com.
Find out more about Google Ads Certification.