SEO Agency
Why SEO is important and how can it help my business?
If you run a small business, we can help your website gain visibility online and bring more leads your way through Search Engine Optimisation (SEO).
As one of around 2 billion websites out there, it’s important to ensure that your business’s website ranks highly in organic search results for your products or services. That’s where SEO comes in. Our team of SEO experts consider factors such as your website’s structure, keyword usage, your target audience, and your competition to boost your visibility and bring more organic traffic your way.
The benefits of SEO
It’s a long-term strategy. But as an established SEO agency in Croydon, we can help boost your business’s online presence with our effective SEO services.
Get in touch today to learn how SEO works and how incorporating it into your marketing strategy can benefit your business.
The benefits of SEO for your business
- Enhanced brand perception through better ranking
- Better rate of enquiries due to improved visibility
- Prime and prominent visibility across Google Maps (Optimised Google My Business Profile)
- Keywords with low level competition
- Attract your target audience through better use of popular search terms
Free Site Review
Improve your Website
Our FREE website review will provide you with tips on how to improve your website’s performance.
Tips for improving SEO
Target audience
Firstly, you need to know what your ideal customer is looking for when using search engines. Create an online persona of your target audience. Understand their challenges and goals and align content to answer their needs.
Website audit
SEO is a long-term strategy so at early stages it is wise to conduct an SEO audit of your website. Seek help from a professional SEO expert to review your website. We offer a Free website audit which can help kickstart your SEO campaign.
Content
Content marketing is key for your digital marketing strategy. Content should be engaging and relevant to entice visitors to stay on your website for longer, encouraging them to return and share on social media. Content also needs to attract search engines which is when keywords and phrases are essential - which is our core focus. This means producing regular, unique content tailored for your target audience which is why we recommend a blog.
Keywords and phrases
Your SEO strategy should encompass keyword research. These are the phrases you think your prospects will type into a search engines. By including relevant phrases in your regular content it will encourage organic traffic, helping your position in search engine results pages (SERPs). However, don't 'keyword stuff' as this will have a negative impact.
Quality website design
A user-friendly web design should showcase easy-to-use navigation. You can strategically use white space and imagery to direct visitors to click where you want. Just as vital are your SEO components, like Meta descriptions, 'H1' and 'Alt Tags'. By addressing both content and appearance, you increase the likelihood of your content being shared. Allow our SEO services to help maximise your digital presence. Take advantage of our Free Website Audit.
Link building
As search engines rank websites based on link quality and relevance, it's crucial to optimise both internal and inbound links. Internal links make navigating your website a breeze while incoming links indicate the value of your content to others. Without links, you risk harming your search engine ranking.
Web analytics
As a website owner, it's vital to leverage web analytics to enhance performance. Using Google Analytics lets you track traffic sources, determine popular search terms, and identify keywords that can be further optimised. This way, visitors can have a seamless experience on your website and our SEO services will help you improve your reach.
Meta descriptions
Ever notice when reviewing search results, that some seem a little more orderly than others? But did you know that this is not all because of impressive writing skills? It's actually smart website coding that helps search engines like Google to understand what your web pages are about. That's why it's crucial to optimise your website's backend to enhance your SEO.
Image optimisation
Images on websites can be optimised too. By selecting relevant and complementary visuals, coupled with considering SEO when formatting images, websites can leverage optimal search engine display.
SEO Agency Croydon
If you can get all this working yourself, then you’ll be off to a great start. However, if you need a helping hand with SEO, partnering with us ensures your digital marketing strategy is comprehensive and effective.