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Email Marketing

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Get Noticed with Email Marketing

Elevate Your Email Strategy

Email marketing is a powerful tool to help get you and your brand noticed. It is crucial for growth. Use engaging and relevant content tailored to your target audience to make a lasting impact.

Our email marketing agency understands the benefits of a successful email marketing campaign. These include increased open rates and click-through rates. Research shows that 72% of people prefer to receive content via email. This makes it a highly effective way to generate leads and ROI (Return on Investment).

Don’t miss out on this effective marketing tool. Contact us today to learn more about how we can help your business succeed with email marketing.

Book a FREE Consultation

Lead Generation

Email marketing is six times more likely to generate clicks than tweets.

High-Value Clients

Email marketing attracts 3x more high-value clients than social media.

Preferred Content

72% of people prefer to receive content via email.

Marketing Automation

Streamline your campaigns with automated emails.

Effective Client Acquisition

Email marketing is 40x more effective at gaining new clients than social media.

Email Deliverability

Ensure your emails reach the inbox, not the spam folder.

Website Review

Book Smart Cow to review your website.
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Focus on Your Target Audience

As an email marketing agency, we know that sending personal and relevant content to your target audience is key to engagement in email campaigns.

Instead of thinking of your email as a message to the masses, picture one person. Address the challenges your audience faces and provide solutions in your email content. This will position you as a thought leader in your field and enhance engagement.

To help you build the best email campaign, we’ve curated tips to follow for your next send.

With clarity, authority, and precision in your tone, your audience is sure to notice your message.

Resources

  • Email Marketing Agency Croydon and the Surrounding Area: Boost your online presence and improve lead generation with an effective email marketing campaign as part of a wider digital strategy. We provide a range of digital marketing services including web design, Search Engine Optimisation (SEO services), social media marketing, and PPC advertising.
  • Guide to the General Data Protection Regulation (GDPR)
  • Is it Time to Consider Email Marketing?
  • 6 Email Marketing Tips to Grow Your Business
  • Top Tricks: Email Marketing Tips for Small Businesses
  • How to Boost Your Business Through Email Marketing
  • Email Marketing to Grow Your Business
Email Marketing Croydon - Smart Cow Marketing Email Marketing Croydon - Email Marketing Campaigns Croydon

Content Management Systems (CMS)

We offer easy-to-use CMS solutions, allowing you to manage and update your website content effortlessly.

Our CMS platforms are designed to be intuitive, enabling you to make changes without any technical expertise. Whether you are using a website builder or a custom CMS, we ensure your site is optimised for all screen sizes.

Website Maintenance

Our ongoing support and maintenance services ensure your website remains up-to-date and performs optimally.

We handle updates, security patches, and backups, so you can focus on your business.

Our maintenance services also include optimising visual design and interactive elements to keep your site engaging.

Talk to us

Tips for Great Email Marketing Campaigns

Build an Email Distribution List

As a business owner, building a strong email distribution list is key to the success of your email marketing campaign. Capture email addresses wherever possible, but always ensure that you do so legitimately in accordance with GDPR regulations.

Be GDPR Compliant

GDPR rules and regulations are there for us all. A good marketing campaign should be targeted. Don’t waste your time marketing to people who are not interested or do not want to hear from you. Always be transparent when you capture an email address. If it's for your e-newsletter, then say so.

Segment Your Email List

Once you have an email list, segment it into groups. This ensures you can target your campaigns to specific audiences with precision. For those unsure about where to start, enlisting the help of an email marketing agency can provide clarity and authority in building an effective email campaign strategy. With a focused approach, your email distribution list will become a valuable tool in reaching your target audience.

Avoiding Spam Emails

Email marketing can be valuable for businesses to connect with their audience, but spam emails can quickly turn potential customers away. We understand the importance of targeting the appropriate audience and relevant content to drive engagement and overcome spam filters. By avoiding trigger words like 'free' or 'buy', we can ensure that emails are delivered straight to your target market's inbox.

Write in Your Tone of Voice

Communicating with your audience in a clear, authoritative, and precise way is crucial. We recommend creating a persona and tone of voice for your business. By doing so, you can tailor your messages to your target audience, making them feel like you are speaking directly to them. This approach not only makes your communication more engaging but also leads to a higher response rate.

Include Links and Call to Action

A successful email must have a clear and obvious 'Call to Action' (CTA) that directs the reader to the desired outcome. Provide actionable content that leads to conversions. Include trackable links in your email so you can measure the effectiveness of your CTA. Don't leave your readers wondering what to do next - make it crystal clear with a strong CTA.

Get Noticed with a Catchy Headline

With the right email strategy and message, your emails can capture attention and drive conversions. A key element of any successful email campaign is a catchy headline. Instead of simply announcing "our latest news," create a headline that speaks directly to your audience's interests and concerns. For example, "3 days left to save on your accounting fees" immediately provides a clear reason for opening the email to explore the offer.

Make Your Email Marketing Mobile Friendly

More than half of emails are opened on mobile devices. Ensure that you have a mobile-responsive email that can be easily read while on the commute to work or at the shops.

Unsubscribe Links

Email marketing can be a powerful tool to connect with customers and drive business growth, but it's important to keep in mind that not everyone on your list will remain interested forever. That's where unsubscribe links come in. By making it easy for people to opt out of your email communications, you can focus on providing valuable content to those who want to hear from you. Being GDPR compliant is crucial in today's data-driven landscape, so ensure that all unsubscribe links are clear and transparent.

Email Marketing Strategy

Starting with email marketing can be daunting, but with the right strategy, it becomes manageable. Use email marketing software to automate your campaigns and track performance. Different types of email marketing, such as promotional emails and newsletters, can keep your brand top of mind for existing customers and attract new ones.

Book A Consultation For Email Marketing Services

Ready to boost your online presence? Book a consultation with our email marketing experts today and discover how our services can benefit your business.

Content Management Systems (CMS)

We offer easy-to-use CMS solutions, allowing you to manage and update your website content effortlessly.

Our CMS platforms are designed to be intuitive, enabling you to make changes without any technical expertise. Whether you are using a website builder or a custom CMS, we ensure your site is optimised for all screen sizes.

Website Maintenance

Our ongoing support and maintenance services ensure your website remains up-to-date and performs optimally.

We handle updates, security patches, and backups, so you can focus on your business.

Our maintenance services also include optimising visual design and interactive elements to keep your site engaging.

Talk to us

Portfolio

Take a look at some of our recent projects and see how we have helped businesses like yours succeed online.

Our portfolio showcases a variety of industries and project sizes, demonstrating our versatility and expertise

Norman and Wallace
Norman and Wallace
eCommerce
Whispers
Whispers
BarHospitality
The Jolly Farmers
The Jolly Farmers
BarHospitality
Garner’s Funeral Service
Garner’s Funeral Service
Funeral Industry
Facta
Facta
Marketing
Yewell
Yewell
Accountant
Impact Accountants
Impact Accountants
Accountant
CMES
CMES
Constructive
McKenzies Accountants
McKenzies Accountants
Accountant
Chemigraphic
Chemigraphic
Technology
MEB Car Mechanic
MEB Car Mechanic
Automotive
Americana
Americana
BarHospitalityRestaurant

Our Work Process

Planning

  • Consultation
  • Research
  • Strategy

Design

  • Content
  • Design
  • Prototype

Development

  • Develop
  • Review
  • Amend

Launch

  • Test
  • Launch
  • Support
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About Us

Smart Cow Marketing is a leading web design agency dedicated to helping small businesses in Croydon and across London achieve their digital marketing goals.

Our mission is to provide exceptional web design services that drive growth and success. We pride ourselves on our attention to detail, creativity, and commitment to delivering results.
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About us

Smart Cow is a digital marketing agency based in South London, helping businesses grow through strategic websites and data-driven campaigns.

We specialise in SEO, PPC, social media, email marketing, and more.

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Useful links

Services

Contact

Palmerston House
814 Brighton Road
Purley, CR8 2BR

Kemp House
152 – 160 City Road
London, EC1V 2NX

020 3137 1826

info@smart-cow.com