Email Marketing
Get noticed with email marketing
Email marketing can be a powerful tool to help get you and your brand noticed and is crucial for growth. To really make an impact, it’s important to use engaging and relevant content tailored to your target audience.
Our email marketing agency understands the benefits that come with a successful email marketing campaign, including increased open and click-through rates. In fact, research shows that 72% of people prefer content through email, making it a highly effective way to generate leads and ROI (Return on Investment).
Don’t miss out on this highly effective marketing tool – contact us today to learn more about how we can help your business succeed with email marketing.
The benefits of email marketing
- 6x more likely to click through than tweets
- 72% prefer content through email
- 40x more effective to gain new clients than social
- 3x high value clients than social
Focus on your target audience
As an email marketing agency, we understand that sending personal and relevant content to your target audience is the key to engagement in email campaigns.
Instead of thinking of your email as a message to the masses, it’s important to picture one person. The challenges your audience faces and solutions you provide in your email content will position you as a thought leader in your field and enhance engagement.
To help you build the best email campaign, we’ve curated tips to follow for your next send.
With clarity, authority, and precision in your tone, your audience is sure to take notice of your message.
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Tips for great email marketing campaigns
Build an email distribution list
As a business owner, building a strong email distribution list is key to the success of your email marketing campaign. It's important to capture email addresses wherever possible, but always ensure that you do so legitimately in accordance with GDPR regulations.
Be GDPR compliant
It may seem overbearing but GDPR rules and regulations are there for us all. A good marketing campaign should be targeted, don’t waste your time marketing to people who are not interested or do not want to hear from you. Always be transparent when you capture an email address, if it's for your e-newsletter then that's what you say it's for.
Segment your email list
Once you have an email list, segment it into groups. This ensures you can target your campaigns to specific audiences with precision. For those who are unsure about where to start, enlisting the help of an email marketing agency can help provide clarity and authority in building an effective email campaign strategy. With a focused approach, your email distribution list will become a valuable tool in reaching your target audience.
Avoiding spam emails
Email marketing can be a valuable tool for businesses to connect with their audience, but spam emails can quickly turn potential customers away. We understand the importance of targeting the appropriate audience and relevant content to drive engagement and overcome spam filters. By avoiding trigger words like 'free' or 'buy', we can ensure that emails are delivered straight to your target market's inbox.
Write in your tone of voice
Communicating with your audience in a way that is clear, authoritative, and precise is crucial. We always recommend creating a persona and tone of voice for your business. By doing so, you can tailor your messages to your target audience, making them feel like you are speaking directly to them. This approach not only makes your communication more engaging but also leads to a higher response rate.
Include links and call to action
A successful email must have a clear and obvious 'Call to Action' (CTA) that directs the reader to the desired outcome. It’s important to provide actionable content that leads to conversions. That's why we always recommend including trackable links in your email - so you can measure the effectiveness of your CTA. Don't leave your readers wondering what to do next - make it crystal clear with a strong CTA.
Get noticed with a catchy headline
With the right email strategy and message, your emails can capture attention and drive conversions. A key element of any successful email campaign is a catchy headline. Instead of simply announcing "our latest news," create a headline that speaks directly to your audience's interests and concerns. For example, "3 days left to save on your accounting fees" immediately provides a clear reason for opening the email to explore the offer.
Make your email marketing mobile friendly
More than half the emails are being opened on mobile devices so make sure that you have a mobile responsive email that can easily be read whilst on the commute to work or at the shops.
Unsubscribe links
Email marketing can be a powerful tool to connect with customers and drive business growth, but it's important to keep in mind that not everyone on your list will remain interested forever. That's where unsubscribe links come in. By making it easy for people to opt out of your email communications, you can focus on providing valuable content to those who want to hear from you. Of course, being GDPR compliant is crucial in today's data-driven landscape, so it's essential to ensure that all unsubscribe links are clear and transparent.
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Email marketing agency Croydon and the surrounding area
Boost your online presence and improve lead generation with an effective email marketing campaign as part of a wider digital strategy. We provide a range of digital marketing services including: Web design, Search Engine Optimisation (SEO services), social media marketing and PPC advertising.
Guide to the General Data Protection Regulation (GDPR).
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