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3 Reasons why your website might be scaring customers away

04/19/202310/25/2022 by scmarketing

Your website is one of the first things potential customers will see when they’re considering doing business with you.

So, if your website is outdated, hard to navigate, or just plain ugly, it could be scaring customers away without you even realising it.

Here are three common ways that websites unintentionally scare away customers:

1. Outdated design

If your website looks like it was designed in the early 2000s, it’s time for an update. A dated website can make your business look out-of-touch and behind the times.

2. Poor navigation

If potential customers can’t figure out how to find what they’re looking for on your site, they’re likely to get frustrated and give up rather than sticking around to figure it out. Make sure your navigation is clear and easy to use.

3. Lack of mobile optimisation

In today’s world, more people are accessing the internet on their smartphones than on desktop computers. So, if your website isn’t optimised for mobile, you could be missing out on a large portion of your potential customer base. Make sure your website looks good and is easy to use on both desktop and mobile devices.

Website design Halloween special offer

Don’t let your website scare away potential customers!

Take advantage of our Halloween offer and schedule a free consultation with our team of web professionals to find out how we can help you create a modern, user-friendly website that will showcase your business in its best light.

If you book our web design services by the end of November 2022, you’ll get 10% off our already affordable rates.

Web design Croydon

The importance of an effective website cannot be overstated – it can make or break the success of any business, small or large. Your website gives customers their first impression of your business and can play an important role in guiding potential buyers toward making a purchase decision. Take the time to review your website and consider how you can improve its layout, design, and content to make sure that it presents your business in the best possible light.

If you’re not sure where to start or would like some knowledgeable assistance, for web design Croydon contact Smart Cow – we specialise in modern, comprehensive web solutions tailored to suit businesses of all shapes and sizes.

Is your website a horror show?

04/19/202310/20/2022 by scmarketing

Is your website a horror show?

Happy Halloween, everyone! In the spirit of the season, we’re offering a free website design consultation to help you make sure your website doesn’t unintentionally scare away your potential customers. And, if you book our design services by the end of November, you’ll get a 10% discount.

So, if your website is in need of a makeover, now’s the time to act!

Why a website is important

Your website is often the first point of contact between you and potential customers. It’s important to make a good impression with a well-designed, up-to-date website that accurately reflects your brand. If your website looks outdated or amateurish, potential customers will likely take their business elsewhere.

A good website should be easy to navigate, with clear calls to action and contact information readily available. It should also be mobile-friendly, as more and more people are using their smartphones and tablets to browse the web. If your website isn’t optimised for mobile devices, you could be missing out on a lot of business.

Web design Croydon

We specialise in creating custom websites that are both beautiful and functional. We’ll work with you to understand your unique needs and design a website that reflects your brand identity while also being easy for users to navigate. We’re website design SEO experts, so we can help ensure that your site appears at the top of search engine results pages.

A shocker of a website doesn’t have to be permanent. This Halloween, take advantage of our free website design consultation and get 10% off when you book our design services by the end of November! Whether you need a complete redesign or just a few tweaks here and there, we can help. Contact us today and let’s get started!

Don’t wait until it’s too late!

A pick ‘n’ mix approach to driving web traffic

04/19/202310/10/2022 by scmarketing

Creating a website is only the first step in driving traffic to your online business. You also need to promote your site to ensure that potential customers can find it.

There are a number of ways to do this, and the most effective approach will vary depending on your business and the products or services you offer. However, there are some general tips that can help you to get started.

Make sure your site is SEO-friendly. This means using the right keywords and tags so that your site appears as one of the top results when people search for relevant terms.
Register your site with search engines such as Google and Bing. This will help potential customers to find your site when they search for relevant terms.
Creating informative blog posts, helpful videos, or useful infographics can help to attract attention and encourage people to visit your site.
Use social media to your advantage. Promote your website on platforms like Twitter, Facebook, and LinkedIn. However, do a little research first to make sure that your target audience are using the platforms you intend to spend time writing content for. Use hashtags and post links to relevant articles on your website or infographics to get people interested in what you have to offer.
Pay-per-click (PPC) advertising can be an effective way to drive traffic to your site. By placing ads on popular search engines such as Google or Bing, you can put your site in front of potential customers who are already interested in what you have to offer.
Collaborate with other businesses or influencers in your industry. For example, you could guest blog on another website – this is known as link building and helps to create quality links back to your website. This helps guide search engines to show that you are an authority in your field. Or perhaps you can offer a discount to visitors from a partner’s site.
Make sure your website design is easy to navigate and visually appealing. If people can’t find what they’re looking for or if your site is difficult to use, they’re likely to ‘bounce’ quickly away from your website. Take the time to create a user-friendly experience and you’ll be more likely to convert visitors into customers.

Digital marketing mix

By following adopting a number of digital marketing strategies, you can help ensure that your website gets the traffic it deserves. You should start with these simple tips and then explore ways in which they could be expanded or modified depending on the results your experience or feedback from clients.

Is it time for a website refresh?

04/19/202309/05/2022 by scmarketing

At the centre of your digital world is your website, but so often we hear that websites are difficult to navigate and visitors leave all too quickly before any action is taken.

Ideally a website should be updated every 2-3 years. If not, you could be missing out on new customers and important technical updates.

If your website is not up to date you will lose out on people searching for your business online as your site is unlikely to be optimised for local search. Plus, it’s unlikely to look professional if it’s that old – websites like any other fashion trends have ebs and flows and what may have looked good a few years back is definitely in need of an update.

So, is it time for a website refresh?

Here’s our top tips for a review of your current website to understand what you need to consider for creating a quality website that will be found in search engine results pages.

1. Build your website with a good CMS

You need a good framework to build your website on. These days that means using Content Management Systems (CMS) such as WordPress. Once the website is designed and developed, a CMS website enables simple upload of information so that content updates can be easy to manage.

2. Simple and engaging content

Review all your marketing collateral and decide what you’ll use on the website and what needs to be left out. For an accountancy firm, think about the services you offer and provide clear, precise information about each. If you think of who your target client is, then write content that speaks to them.

3. Easy website navigation

When you design the menu and site map, think about the layout and whether it’s relevant and easy to navigate. You want visitors to find things quickly to help reduce the bounce rate and to keep them looking through your website for longer.

4. Call to action

It’s not just about a clear menu, but it’s also about adding clear call to action buttons. These are often used for inbound marketing campaigns to drive visitors to take action such as download a form or ebook or sign up to a newsletter while collecting a contact email address to build your database.  

5. Imagery and video

This forms part of your content too. It makes the website more engaging and easier on the eye. But don’t forget to use the right size as too large and this could impact on the speed of your website loading. Does your current website have good imagery that reflects your brand well? Is it time to invest in video content?

6. Blog

Does your website have a place to add news and articles? Generally known as a blog, this section of your website is important for a business website to help improve its position in organic search such as Google.

This enables you to upload fresh and regular content which keeps the website up to date and engaging for prospects, current clients and also search engines. 

7. Website optimisation

When it comes to digital marketing, Search Engine Optimisation or SEO is probably something you often hear about, but why is it so important for your website? Optimising your site can help your website be found in search engine results pages (SERPs) such as Google or Bing. Any agency you work with will tell you about Meta Descriptions, Alt Tags and H1/H2 headings. A web designer can provide you with simple training on this once your website has been developed. Or you can engage a digital marketing agency to manage this for you moving forward.

8. Back up your website!

If you’ve not already been regularly backing up your website, add this to your new year’s resolutions. If you’ve worked thorugh this list of considerations for your website and feel that you need to create a new site then make sure that your web designer incorporates regular back ups as part of their process and ongoing management fee. 

9. Mobile responsive

If you’re website is a number of year’s old then it’s important to review your website on a mobile phone. Technology has advanced and ensuring that your site is easy to access and navigate pages is vital as so many people search for what’s nearby. If your website is not up to scratch then people will quickly move on to a competitor.

Web design Croydon

Ultimately, no matter what the one thing you take away from this article should be is to keep your website up-to-date. After all, it is the centre of your digital world and could be missing out on the latest opportunities if left too long without maintenance.

If you need help with your website design and development book a consultation with us.