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Check how well your website is converting visitors into customers

04/19/202308/01/2022 by scmarketing

Having a website is vital in today’s digital world. But simply having a website is not enough – it’s important to make sure that your website is effective in converting visitors into customers.

To improve website conversion rates, businesses need to understand why visitors are leaving without taking action such as completing a purchase, downloading a form or booking an appointment/consultation. There are a number of reasons this might happen, including confusing navigation, hidden costs, and a lack of brand awareness – therefore trust.

Ways to improve your website performance

There are a few key ways to measure how well your website is performing. First, look at your website’s bounce rate, or the percentage of visitors who leave after only viewing one page. If your bounce rate is high, that’s a sign that people are leaving your site without taking any action.

Take a closer look at your conversion rate, or the percentage of visitors who take a desired action on your site (such as making a purchase or signing up for a newsletter). A low conversion rate means you’re losing out on potential customers.

There are a few simple steps you can take to improve your website’s conversion rate.

First, make sure your site is easy to navigate and visually appealing. A well-designed website will make it easy for visitors to find what they’re looking for. Add links in that help direct people to other relevant pages.
Ensure that your call-to-actions are clear and prominent.
Make sure you’re providing valuable content that will incentivise people to stay on your site and take action. A blog or news page allows you to add unique, regular and relevant content to your website, this also helps with onsite Search Engine Optimisation (SEO), helping to improve positions in search engine results pages (SERPs)

Drive traffic to your website

Once you’ve reviewed your website and implemented changes, perhaps it’s also time to apply some digital marketing tactics to help drive traffic to your website in the first place.

This is where relevant social channels with links back to your website can help.

A good quality Google ads campaign (known as Pay Per Click or PPC advertising) can also help drive targeted clicks to your website.

Make sure you have completed your Google My Business page with up to date contact details. You can also add content, products, offers, images here as well as ask people to leave reviews.

Don’t forget the digital marketing stalwart that is email marketing. If you have built a database already then start to send regular emails to your list with tips, advice and latest offers. Remember to add links back to your website, again to encourage web visitors to increase traffic and therefore conversion rates.

Improve your website for quality leads

By paying attention to both the website design and the conversion process, businesses can create a website that efficiently turns visitors into customers.

If you want to improve your website’s conversion rate, we can help. Our team of web design experts in Croydon are available for consultation and will work with you to identify the areas of your website that need improvement.

We have experience in a variety of sectors and can offer tailored web design advice that is specific to your needs. Contact us today to get started!

The importance of blogging for your SEO strategy

04/19/202304/13/2022 by scmarketing

You may be sceptical of having a “blog” page as you think it’s something for ‘influencers’ and not really anything to do with your business. However, it’s perhaps one of the most important webpages on your site to help you be seen in search engine results pages.

First things first, you don’t need to name it blog! This particular page is all about adding current, relevant and regular content to your website so you can call it what you like – News, What’s New, What’s On, Latest updates and so on. But it’s worth remembering that ‘blog’ is synonymous with people being able to find out more about your business, your opinions, statistics and tips and advice, so don’t think too much outside the box – you don’t have to.

Reasons to have a blog

Drive traffic to your website
Increase your SEO/ SERP
Position your brand as an industry leader
Develop better customer relationships

Drive traffic to your website

Your blog gives you the opportunity to create regular and relevant content to help attract new business leads. You can use the articles as a way to drive traffic back to your website. Make the blog on your website the foundation for all of your social media platforms. Post links – with relevant visuals – of your blog articles on your social channels and give your social followers a reason to click through to your website.

Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.

Increase your SEO/ SERP

Blogs increase your Search Engine Optimisation (SEO). Fresh content is still key to beating your competitors in the search engine results page (SERP).

Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found for in search engine results pages. Use these words, and related expressions when writing your articles/blogs.

Keywords and topics on your website are a significant way in which Google (and other search engines) find your website for these searched words.

Position your brand as an industry leader

Well written articles position your company as a thought leader. By sharing topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product.

You are building trust, too. The more you can show that you are well-versed in your field, the more likely your customers and prospects will trust you to supply what they need.

Digital marketing agency

Content marketing is all part of the digital marketing mix that we can help you with. Talk to us about your marketing needs and we’ll ensure that the best combination of tactics is utilised to make you stand out from the crowd.

Watch: Tips for creating a great website landing page

04/19/202303/18/2022 by scmarketing

A landing page is a specific web page for targeted marketing campaigns in which website visitors are directed to and provides an ideal way to capture leads.

A landing page with a lead capture form allows you to collate contact information. A great way to get a visitor to your website and to get them to part with an email address is to provide an offer, ebook, white paper case study something that will help them to improve their own business.

Watch our video which contains advice on what you should include on your landing page to help create a great lead generation marketing campaign. Key points covered include:

Content
Call to action
Imagery
Lead generation forms
Menu navigation
Mobile optimsed
Layout

Website design Croydon

If you need help with your web design in Croydon and creating the perfect landing page for your campaign, book a free digital marketing consultation.

We’re a digital marketing agency in Croydon, whether organic or paid search advertising, we can provide a tailored marketing package to help you generate leads for your business.

How to generate more leads from your website

04/19/202302/14/2022 by scmarketing

You want your business to grow but you need more leads to nurture. So, we’ve gathered our tips to help you generate more leads from your website.

1. Have you identified your target market?

The first thing to do is make sure that the people who are visiting your website are coming back to it intentionally, rather than by accident or through a referral from an online search engine. The more targeted the visitors are, the more leads you will generate. The easiest way to achieve this for local businesses is to use Google Analytics.

Start by analysing your traffic using the website analytics tool built into Google Analytics. You can extract all kinds of useful information about your visitors, including their demographics and the types of pages they are spending time on most. This will help you to identify your target market, both in terms of who they are and what kind of information they are interested in.

Depending on the industry you are operating in, this might be highly specific or more general.

2. Get your message across in the headline

The headline on any page of content is very important, but it’s even more important when you are trying to encourage people to complete a form or download an asset from your website. The headline needs to be engaging and, most importantly, it needs to give people a reason to take action and part with their contact details.

3. Optimise your website for Google's search engine

Once you have identified your target market and created some content that is targeted towards your audience, you will want this information to appear as high up in the search results as possible, giving more opportunity that your website will be clicked through from the search engine.

In order for this to happen, your website needs to be search engine optimised. This is a process whereby you change the coding on certain parts of your website so that it meets Google’s criteria for including in its index and returning in results when people search for information related to your industry.

Some things you can do include:

Completing H1 and H2 titles on pages
Completing the meta title and description
Adding Alt descriptions to images
Naming URLs with keywords so it’s really clear for a search engine to know what’s on the webpage

Add internal links throughout your website to ease navigation.

4. Integrate your website with social media

Once you have created the content on your website, you are going to need people to see it. A great way of achieving this is by integrating different social media platforms into your website design. This includes links to Facebook pages or YouTube videos that allow customers to get more information on a particular subject, or to share a piece of content with their friends and followers.

5. Make it easy for customers to find what they need

Your website should be an information resource for your target market, not just a place where people sign up to download assets from you. In order for this to happen, you need to make sure that your website is easy to navigate.

Your homepage should have a clear hierarchy that makes it easy for people to find the information they want – even if they don’t use search engines to navigate from page to page, instead clicking from one part of the website to another.

6. Use imagery to bring your website to life

Finally – we’ve made sure that our content is targeted towards the right people. We now need to make it engaging and interesting. A great way of achieving this is by adding eye-catching imagery to the design of your website, creating a holistic look and feel enhances your brand identity. Your website should make people feel excited about engaging with you, which is why high quality imagery is so important.

Web design Croydon

We create professionally designed websites that offer visitors a simple way of finding out more about your business and how you can help them.

Find out more about our web design services in Croydon.